Advertising Revenue Slows as Economy Slumps Again
Los Angeles reports that after a strong 2010 revival for Disney CBS NBCUniversal and News Corp advertising growth is decelerating. With consumer sentiment down and signs of recession fears, agencies cut forecasts and media stocks wobble.
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Disney
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TV ELECTION AD SPENDING SOARS AHEAD OF ELECTIONS
Prime time television campaigns generated hundreds of millions in political ads. Retailers and auto firms boosted spending late last year. This robustness last year may hinder showing growth in the second half and economic uncertainty will make it tougher as the economy slows.
Ad market downturn and rebound dented by 2009 lows
The article notes March 2009 lows in the Dow Jones Media Titans 30 at 128.81 as ad spending collapsed with the U.S. economy. It later rebounded to 300.78 on July 5, then stalled amid weak consumer sentiment and stubborn unemployment. ZenithOptimedia and GroupM trimmed forecasts for 2010 2011 growth, while Disney and NBCUniversal saw slower ad revenue gains in recent quarters.
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Sudoku: Intermediate Puzzle in Monday's Paper
Puzzle note for readers explains that the Sudoku grid follows standard rules with digits 1 through 9. Each row column and 3 by 3 box must contain all digits once, with no repetitions.
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Pappocom
Abduct Alan Allegory and Arcade in Wonderword Puzzle
Yesterday's answer reveals a mixed list of clues and names from Wonderword where Across and Down entries weave themes including abduct, Alan, Arcade, Baines, Canyon, Tron, Walter, and security terms. The puzzle blends pop culture, literature, and science with obscure wordplay.
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Alan
Kevin
Walter
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