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Mission Foods crafts low carb tortillas to ride Atkins wave
In Irving Texas Mission Foods undertook a 26 week, 120 ton sampling sprint to create Mission Low Carb Tortillas. Prototype 67 finally hit shelves April 1 after a grueling development process that tested soy and wheat proteins and refined production across 12 plants. Sales of low carb brands surged to 518 million dollars in the 52 weeks ending April.
MENTIONED IN THIS ARTICLE
Fort Worth, Texas
KRT
Mission Foods
Erick Garza
Mission
Garza
Irving
Texas
Atkins
South Beach
National Bread Council
Asima Syed
AC Nielsen
Wal-Mart
California
Mexico City
Grama
Syed
Mexico
Instituto Tecnologico de Estudios Superiores de Monterrey