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Newspaper
Sisseton Weekly Standard
Location
Sisseton, South Dakota, United States of America
Date
May 01, 1914
Page
4
The new BON TON line features 2 inch suspenders and waist bands with fine webbing. Models offer chic patterns for Milady creating a smart, comfortable silhouette with supple fabrics. Read illustrations and descriptions carefully.
Ad featuring the Free Hip-Bone corset highlights a design where no steel gores seams or touches touch the wearer due to soft fabric construction. The new models emphasize this feature across the line with illustration of model 9733.
A vintage advertisement describes the Empire model corsets with thigh reducing features. It touts side steels, plush padding, and non bone construction in sizes 19 to 26, claiming remarkable thigh reduction beyond prior beliefs.
A description of hip confinement belts styled as corsets for dancing notes that the models are in high demand. Tops are belt like and the bodies lightly boned to offer comfort and freedom, with a reference to the hip Confiner model 47 illustration.
The page showcases new designs with lithe contours, the Hat back, a normal waist and straight hips echoing the Venus de Milo. Style 663 priced at $3.
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