Advertising a Concrete Road for Business in Low Mood
An old saying likens advertising to a road that bears heavy loads of business during downturns. The metaphor emphasizes proactive marketing to sustain demand when sentiment wanes.
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Newspaper
Sheridan News
Location
Sheridan, Indiana, United States of America
Date
Jun 30, 1922
Page
2
An old saying likens advertising to a road that bears heavy loads of business during downturns. The metaphor emphasizes proactive marketing to sustain demand when sentiment wanes.
The piece extols Independence Day as a defining American holiday tied to liberty and the legacy of 1776. It urges vigilance against profiteers—war profiteers or vulgar profiteers—seen as a threat to national prosperity and urges a strong response.
The piece urges focusing on who benefits and what results from community projects. It calls for clear answers before action and stresses building the community while crystallizing efforts beyond reasons and places.
The piece mocks J. P. Morgan and bankers for rejecting a German loan saying a billion dollars is insignificant. It notes American indifference and questions public office qualifications, ending with a sharp quip on dying and robbery friends and bucking up.
The piece muses on conscience as a troublesome force in normal minds. It argues that minds with working consciences disrupt long cherished plans, leading people to suppress or blunt their conscience until it fades while material success follows.
A humorous look at how dating costs rise after marriage as a man pays for dates and gifts. The piece suggests young women may lead men to spend, while noting that this dynamic fades with commitment and marriage and hints that maidenhood should end the chasing.
The piece weighs multiple ideas about wealth fame and public virtue. It jokes about John D Henry Ford and Andrew Carnegie urging them to give away wealth to prove who is richest. It critiques slogans and praises clean streets and prudent diplomacy.
A series of aphorisms on justice, restraint, effort, and virtue. It cautions that deserts come slowly, warns against vanity and envy, and urges perseverance in small duties before grand aims. It notes money abundance vs. scarce possessors, and moral humility before others.
A novice messenger job sparked Carnegie's career and his lifelong pledge to libraries. An early Pittsburgh library open to working boys inspired him to fund public libraries, arguing youths must acquire knowledge themselves.
The piece argues that reputations are hard to earn and easy to lose, built by consistent actions and words. It warns against sanctimonious appearances and emphasizes that true character shows in simple deeds, a cheerful smile, and a truthful tongue.
The piece warns Sheridan retailers that summer mail order firms flood markets with deals to lure customers during hot months. It urges home merchants to advertise consistently year round to counter catalog tactics and prevent losing sales to rivals.
An advertisement notes three similar accidents near Sheridan and urges readers to protect their cars with a Hartford policy, directing to Fred Lanham for details.
Hog and cattle prices across Indianapolis Chicago and Buffalo on June 29 1922 show hogs higher by 10 to 20 cents in Indianapolis and Chicago with top hog price around 11.00. Cattle and calves mainly steady or down in Indianapolis and Chicago while Buffalo lists hogs between 11.75 and 11.85 with a 12 D. D. range. A humorous stray line notes a missing sterling bar pin and a quip about family heads versus neighbors.
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