Page 4 of 17 Apr 1942 Issue of Sheppard Field Texacts in Sheppard-Field, Texas

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Sheppard Field Texacts (Newspaper) - April 17, 1942, Sheppard Field, TexasPatre four Sheppard Field exacts Friday april 37, 1042 Sheppard Field exacts published weekly on Friday by Story and company with offices in Wichita Falls Texas. Distribution free to All military personnel at Sheppard Field single copies to civilians five cents subscriptions $3.50 per year including postage. Inquiries with regard to display advertising and subscriptions should be made to the business manager Sheppard Field Texa ets Story and company go0v2 8th St., office phone 2-5150, Wichita Falls Texas. Commanding officers Gen. Walter r. Weaver. Commanding general a. C. T. T. C. Colonel Henry b. Clagett. Commanding officer Shappard Field sex a let the chips Fly by . Bill Glogovac after a month at this Field we be decided that if this territory Isnit in the dust bowl at least it belongs in the same set of dishes saturday Post haste a quickie there a one thing about it though you can to Lead a dogs life Here no Trees sudden thought dept. After All this is a pole tax state Birds i View airman a eruption of tile base and surrounding terrain done to com plane Sheppard Field has undergone a Swift transition a from Plains to so Low it we know they Call it a Solo when a Man flies alone now we want 1 to know what they Call it when a Man floats a loan malaria one of our buddies Calls himself a a Drill sergeant in the dental he unnerves his prospective Palt tents by humming a the yanks i Are doing his a bit in civilian life he was the con Gressman who wanted to i a a Teeth in a dental Bill a remember Pearl Harbor Post movie menu theater number one shows at to a. In. Every week Day and at i 6 30 and 8 10 p. In. Theater number two at 5 45 and 7 15 p. In. Sunday and Holiday matinees at theater number one at i 1 30 p. In. Radio show from stage of theater number one f tuesday at 6 30 p. In. A Friday in Smith America n a �?�va-1 i tiring Robert Young and Marsha Hunt v Buster Keaton comedy a stars at saturday Joa ii of Pat a a Villi Michel Minyan and Paul 11 re 11. Also informal Ion please a and Annalil Duck a Artoon. Sunday and monday a we re dancing starring Norma Shearer and Mavyn Douglas. News of tile Day Anil c March of Tim tuesday i no Idi feat it re r. Wise tin it a with i a s de Kilia Billy Hilbert and Benny kit in. A Twilight on the Trail with Lull bowl As hop along a is id v. Also Terr toon wednesday and thursday a captains of i lie Clouds featuring _ James Cagney Dennis Moreau and Banda. I j Marshall. New s of the Day. A a remember Pearl Harbor _ a trash order Clari fied trash receptacles will not be placed within to feet of any building on Sheppard Field according to an order by the Post utilities v officer through the Post adjutant s e office. Good housekeeping will be j observed in All areas. Rubbish a will not be allowed to accumulate 5 in or around any building. Jjo remember Pearl Harbor seeing is believing Send the soldiers dance boys club with wings of music Aud Sheppard ettes 8 . Tickets at special services office bldg. 4 id. Date dance Uso a nil floor h . Stags Welcome to roam. Floor show. Movie i so. Uni floor 8 . Informal stage show Uso 3rd floor 5 30 . Coif and Tennis enthusiasts meet Ings it Cost . Sports activities free game equip ment Bellevue Park j4uo ninth Street a a ii in. Dancing class for beginners Uso. J of flour. Acco Danist Pat Abo Rantio at Uso 7 . Sunday lava hour donuts with discussion. Uso. No. Of to to . Symphony records i so club 10 30 . And 2 . Sports activities free game equip ment. Bellevue Park i too ninth Street i i in. Model plane fliers meet it Green Field 2 p. Iii. Modern choir from Denton Texas ii i so e Iii la. 2 p. 111. Social a ii Hies at Burkburnett town Hall 2 . Sunday afternoon at three City auditorium Soldier civilian entertainment free. J a. I Nafe Elorne at Owca Hall sol Burnett Between 3 and to . Eighth Street Iso club opens doors open i . Band concert Sheppard Field air Force band eighth Street Uso 2 30 . Dedication program eighth Street Uso 3 15 . Post lice club eighth Street Uso 4 Sjo . Sheppard Field strings concert. Eighth Street Uso 5 . Musical program eighth Street Uso is . Amateur hour eleventh Street Uso i i in. Services on tin Post general protestant sunday school bldg. 352, Bible 1 lass. Did e 732. Episcopal. Post Etui Pel s in general protestant bldg. 752. Post Chapel and Post theatre no 2, protestant bldg 752. 0 15 . protestant Post theatre no 2. To 20 . Lutheran bldg. 732. 10 30 guard House. I i . Evening service bldg 752, 6 30 . Hospital ill mess no. I Ward 1252, to . Evangelistic bldg. 732, 7 . Catholic mass. Pos no. 2, 7 and 8 Ain Catholic mass Post Chapel 10 50 . Daily mass Post Chapel 6 30 jewish service bldg. 202. 8 . It Liris tinn science bldg. 572, 7 30 . Science study room open daily except sunday monday Sheppard Field news Over Lwft 2 15 i. In song fest eleventh Street Uso 6 i in stage show service club 7 30 . It old i Ime i Lance Al vein ii St reel Uso 8 pin. Inn program eur Bentli Street Uso s i in. Cigarette Bingo eleventh Street is it. 2nd floor s . Entertainment and games eighth Tice t us 7 30 . Tuesday Sheppard Field news Over Lwft . I folks at Home your copy of Tex acts Sheppard Fields new spa i per. Well keep Mem smiling you keep Mem flying photographs of distinction open sundays to . To i . A hone 20545 across from Holt hotel. 611�?8th St. Money when you need it on most anything mothers Day May 10th gifts galore pay Down on them until pay Day 7 a army accessories the Friendly store ask the Soldier who has traded with us Brown amp Wigley licensed loan co. Back of Holt hotel 612�?8th St. By corp. Don Dana there has been considerable fanfare recently about the part Public relations plays in the armed forces. The saturday evening Post ran an editorial recently on the subject. Their theory was that the whole subject of Public relations was badly confused that if a a a jobs of Public relations could be done by any nation it could Best be done by this one. They went on to state that the germans had patterned their powerful and effective propaganda Bureau after our great advertising agencies those which had sold coca cola Lucky strikes and american motor cars to the world. Likewise time Magazine has in recent issues been discussing newspapermen in the army and the part they should play. A Hartford conn., paper ran an editorial on the subject a Short time Back with the Sheppard Field Public relations office As the principal target. It there is this much confusion in such All knowing places it stands to reason that some of the Sheppard Field personnel May be slightly Uncertain of the part Public relations plays in the army. Although first endorsement makes no claim to knowing More than others it would like to express some of its own ideas on the matter As Long As so Many others Are doing it. Public relations could not win a War by itself perhaps although the German propaganda Bureau has won several without a shot being fired it can assist other branches of the service greatly in gaining and strengthening Public support of the War Effort. No Tine w ill deny that publicity made Coco cola a very simple herbal drink into a powerful financial institution. Why then do some doubt that publicity of the proper sort is not absolutely essential to All War Effort the american system of Public relations is not to be confused with methods employed by the German propaganda Bureau headed by the vaunted Hen Goebbels. They Are not one and the same thing. They Are not even similar. everything that is effective in the German method could be done As Well by the americans. After All we invented the complicated system of intricate advertising which was found to be so necessary to make american products dominant in world Trade. Public relations is responsible for Many matters. Examine for a moment the Public relations office Here at Sheppard Field for instance. All of you know about this newspaper about the regular radio programs and about the special broadcasts. did you know that hundreds of items Are mailed weekly to newspapers throughout the United states did you know that every Story that you read in a newspaper about Sheppard Field is cleared through this office did you know that in cases of emergency in which information must be disseminated to the Public the commandant of Sheppard Field expects Public relations to handle the Job quickly and efficiently. There Are other Public relations tasks which Are not matters of Public information. Public relations is under the jurisdiction of military intelligence which explains what is meant. There is a reason Why All of these things Are done. The reason very succinctly is that an army is Only As Strong As the support it receives from its country. If civilian morale is not High Soldier morale will not be High. It. The difference Between Selling Bonds and not siding them getting Quot supplies to Australia or not getting them there winning a Battle or losing it. Date with a of girl i had a do face last night. Female Soldier or civilian Sheppard fit Iii in review it Quot it it r Lwft. 6 30 . Art Ami Craft Clipse eleventh Street i so 3rd Fluor. 7 50 Squadron night eleventh and eighth Street so Chih variety a let and music s i Iii. Wednesday Sheppard Field news Over Kwh it. 2 15 pm. Radio show eleventh Street i so 7 . Hume Talent show eleventh Street Uso s pm movie eighth Street us 8 . Thursday Shep Jsmrd Field news Over Lwft 2 15 pm. She Qin i a1 Field hour broaden St from the service eth Over Lwft 8 . Town meeting forint eleventh Street us. S j,.ut. Dancing and Ruxine Chism a Foj Leverth Street Uso 8 . Attention officers and soldiers of Sheppard Feld Here Are the things you la need for warmer weather. Come to met luuk ans menus Wear Section and see them. Pants in Cramerton and Reaves cloth. Regulation and High Back Manhattan Fine poplin shirts officers $3.50 soldiers Van Helsen Broadcloth shirts officers $2.50 soldiers Sheppard Field first Grade men izod sweat shirts ties nor East botany and a. Tea officers raincoats by Alligator Florsheim military shoes Jarman military shoes $3.95 $3.00 $2.50 by $ i of $9.85 to $27.50 $10.50 $0.85 insignias of All kinds pvt. Cass a. Nova i used to Call my Gal. Tho she bought one of those Cross stitch girdles. . Bloom n. Shame Well pvt. C. A. No now i Call her there have been some complaints about exacts not printing All of every Squadron squib remember that we follow that old newspaper adage a fall the news that sprint to lecturer nature has honoured us with her most Beautiful season. The Sun is Blessing us with its warmth the Flowers Are Blooming the grass is greening the Trees Are leafing Soldier that a nothing Bud. So am i. Goodbye named rust land of mud a a Khaki in Khaki descended to the and dust. He groaned and griped then crazily piped a a a Little mud pie with plenty of a first lieutenant married an army nurse a second lieutenant. The marriage produced Happy results. We Are worried about the problematic army future of the baby boy does first Looey plus second Looey equal third Looey Rookie hey Sarge i got a real idea. Sergeant there a go. Blasting my Faith in the consistency of human nature. The japaneses Are in for an economic hangover. Well off their supplies until they starve to debt. A a a a a no wonder cattle ranchers Roll their own a Why what do you mean a a they done to want to jump somebody else a claim and hey can to find their own a s t e i i s k s denote original a gags. When copied please credit Sheppard Field Texa ets. Welcome soldiers Flowers a wire entire u. S Morgan Floral co. 716�?10th St. Love of my heart thoth rings $59.50 easy terms no interest or carrying charges 9th amp Indiana Wichita Falls Texas

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