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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Scranton Tribune
Location
Scranton, Pennsylvania, United States of America
Date
Feb 11, 1899
Page
2
A local advertising feature highlights firms shaping the market by connecting hat makers with buyers. Industry chatter notes profitable campaigns, steady demand, and practical promotion tactics driving growth for merchants and clients.
A historical notice discusses advertising practices in New York and Brooklyn stores. It cites cases where stores misled customers with advertised bargains and the outcomes on trust and sales. It emphasizes backing ads with honest dealer conduct and customer satisfaction.
The notice urges frank pricing with clear reasons for discounting or special lines. It warns against claims that mislead the public and emphasizes honesty in advertising. It asks sellers to disclose why certain goods are priced below cost to build trust.
The text advises merchants to avoid overusing styles in ads. It recommends simple, well-spaced display lines, using two or three type styles at most for a good-sized advertisement. Leave typographic decisions to the advertising compositor for better results.
An old text praises frequent change in ads by BE, G. Coursen, and The Weston Mill Co. It notes Coursern's terse messages about Bla Foods attracting attention and credits Miss Olcott for clever Weston Mill advertising and ongoing ad changes.
The wide-awake American advertiser notes a Manila paper printed in English with spice from native shopkeepers. The largest and most prominent ad in the publication is Schiltz's Milwaukee beer.
The text argues regulating advertising spend without halting operations, comparing closing a store for a month to stopping business and then reopening. It emphasizes maintaining continuous activity and consistent expenditure to avoid disruption and preserve momentum.
Dir Charoot¢ Tonle Tahiets promotes a Parian comedy stage piece claiming to cure Priok Habit, nervousness and melancholy from indulgence. It asserts appetite destruction for alcoholic beverages and can be administered without patient knowledge. Marketed by C. Clark at 326 Penn Ave Scranton PA.
The report details France's population trend with births surpassing deaths by a small margin only in a year of reduced mortality and no epidemic. It notes 1900 figures show 850,107 births and 400,000 plus deaths, with marriage rates rising slowly, yielding limited population growth for France amid long-term trends.
A British steamer Breconshire reports the sudden rise of a small volcanic island in the southern Indian Ocean near Java. The island appeared amid a wall of vapor after a towering wave, then vanished hours later as the sea calmed. It features vertical basalt columns and geometric formations resembling the Giant’s Causeway and rests near 100 feet high, about a quarter mile in circumference.
The document presents the annual statement of receipts and disbursements for Lackawanna County for the year ending December 31, 1808. It itemizes county and bridge tax receipts, disbursements across multiple departments, court costs, public building expenses, insurance, and county office expenditures with totals and signatures of commissioners.
Australian tycoon James Tyson, the wealthiest man in Australia, died recently. A lifelong bushman, he lived frugally, wore shabby clothes, and avoided churches theaters and pubs. He claimed his wealth meant little, saying his real work was “fighting the desert,” having built water, fences, and roads where none existed. He never holidays, believing travel would be idle and self-indulgent.
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