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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Oct 11, 1972
Page
4
Scottsdale theatre founder Penny Steiner offers practical publicity guidance in a booklet. She recalls the fears around hiring a publicist, aims to demystify the role, and shares editor’s notes on effective publicity for children’s theatre.
Penny explains how organizations reach audiences through newspapers radio and TV. She covers submitting articles styling for each medium preparing press releases radio TV announcements publicity photos and interview dos and don'ts. A second edition lists Arizona publications and offers bulk pricing.
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