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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Nov 27, 1968
Page
6
Local pageant features a cheerful Santa Claus arrival as crowds welcome him during a snowy day. Children queue for photos and gifts as volunteers coordinate safe, warm viewing areas and festive displays downtown.
Friday morning at 8:45 to 9:30 Santa arrives in a bright red LaFrance fire wagon driven by Ralph Burkhart. The event kicks off the Christmas season with a Carson Junior High concert band and chorus performance, as stores showcase a wide Christmas merchandise selection in the valley's new temperature controlled shopping center.
The original Santa will greet children six days a week from 9:30 to 9 and host three daily magic shows at 1, 2, and 7. Children can take color photos with Santa for a nominal fee and attendants are on hand. A 50-foot chandelier tree decorates the mall entrance with garlands and ornaments. A 36-foot rain fountain attraction runs inside. A toy draw prize offers $50 worth of toys, with entry forms in mall stores. Contest runs from Friday Nov 29 to Saturday Dec 21.
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