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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Mar 16, 1972
Page
8
In 1971 Opinion Research Corp finds Americans rely on newspapers for news and trustworthy advertising. College graduates and higher income groups lead in newspaper use, with 1970 ad spending: newspapers 5.745B, TV 3.665B, magazines 1.323B, radio 1.278B. Retailers devote about 80% of ad budgets to newspapers.
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