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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Jul 21, 1949
Page
7
The advertisement touts healthful comfort for women with lovely curves and introduces a "Perma- Lift" Bra with shimmering satins and broad cloth fabrics. Exclusive insets at the base of the cups promise lasting support through washings, with a display at the Dorset Department for the latest styles.
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