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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Feb 24, 1972
Page
8
In March 1971 Opinion Research Corporation found newspapers top all media for news gathering and advertising trust. Key groups like college graduates and high earners favor papers over television, with 62 million daily readers in 1970 and ad spend in newspapers surpassing TV and radio combined. Retailers allocate about 80 percent of ad budgets to newspapers.
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