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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Feb 13, 1973
Page
3
In March 1971 Opinion Research Corporation surveyed 2023 adults to gauge how Americans gather news and advertising information. Newspapers emerged as the primary source for news and trusted advertising, outperforming television across education and income groups, with rising newspaper ad revenue and readership despite TV gains.
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