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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Feb 01, 1964
Page
4
Scottsdale publishing announces editorial pledge and rate card. The Progress Platform lists subscription prices for Arizona and out-of-state readers, plus motor route carriers and circulation management.
Guest editorials urge precise education goals and standards to prevent obsolescence. They stress two pillars: mastery of basic principles and strong value teaching, underlining the school board, administration, and teachers in Scottsdale.
Concord dispatch notes Nelson Rockefeller struggles to gain momentum against Barry Goldwater in New Hampshire. Despite advantages in money staff and campaign know-how, local strategy emphasizes frugality, personal contact, and avoiding showy fever as around 100000 Republicans study the contenders.
The writer urges Scottsdale to approve a satellite airport, arguing it brings major economic benefits, growth, and a north south highway, noting potential job gains, increased income and retail sales, higher property values, and eventual acceptance of helicopters despite noise concerns. He warns against losing the airport to Phoenix or the Indian Reservation.
Letters discuss Frank Lloyd Wrights humor and public perception, call for metropolitan airport planning, and criticize over annexation. Readers thank Scottsdale Fire Department for 1964 fire response and praise Freedom Week publicity by Scottsdale Elks Lodge.
Ralph McGill and John Ciardi argue for longer dreams beyond daily scoops. The piece praises enduring memory over the rush to publish as reporters chase the latest facts. It cites the view that the daily news file reveals the failure of the short dream in human life and public affairs.
Ciardi argues that the civilized cling to a distant point of light while the eyes in the dark seek the long dream. The piece notes mass unemployment and a possible 40 hour week, suggesting journalists chase the long dream amid time’s movement.
Bill Vaughan notes the paradox in political language where a denial often implies a yes in disguise. He cites examples where voters and statesmen alike misuse adverbs like positively to soften or reverse the intended meaning.
A writer muses on how a candidate would signal reluctance to run and be believed, noting past leaders who refused or avoided candidacy. The piece jokes about what refusal would mean and how the public interprets any absence of desire to lead as intent to serve despite signals.
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