Our Response to a Persistent Weekly Advertising War
The article defends Postum Works against a hostile Weekly that attacked the company over advertising changes and alleged impurities. It recounts lawsuits, investigations, and a NY attorney's probe of the plants while asserting all foods meet labeled ingredients and standards.
MENTIONED IN THIS ARTICLE
New York
Battle Creek
Mr. Post
Post
Danver
Department of Science
Teor
Tam
Postum Cereal Company affidavit defense from Battle Creek 1910
A Battle Creek dated 1910 document defends Postum Cereal Co. against claims of misleading testimonials. Signatories assert honesty in advertising, deny coercion, address accusations of paid endorsements, and explain testing methods for Grape-Nuts and Postum.
Postum Cereal Co appeals amid libel suits
The company asserts its innocence in libel suits against a weekly, seeking damages of 500000 dollars. It insists Postum Grape-Nuts and Post Toasties are pure and have served humanity with honest, high integrity, defending its reputation before public tribunals.
MENTIONED IN THIS ARTICLE
Postum Cereal Co., Ltd
Postum
Cofftet
Nature
Washington
Food Dept
Mich
Maine
Penn
New Hamp
Postum Cereal Company
Dakota
Dairy and Blood Commission of
Michigan
C. W. Post
Ochsner
Europe
Postum Company
Battle Creek
Also Mentioned on This Page
M. K. Howe
L. J. Lamson
Advis
F. C. Grandin
R. M. Sterrett
M. D
Cheston Syer
Advt
Charles W. Green
Harry E. Burt
H. C. Hawk
New York Magazine of
Ofmerica
Federal
Pace
Underwood
Weekly
Ida
Raymond
Simon
Pawlow
Hammareaten
Carey
Jrost
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