Stance Socks Celebrity Makeover Disrupts Hosiery Market
San Clemente startup Stance, backed by star investors, expands beyond basics with its socks at 16 dollars a pair. The firm, founded by five co-founders and now 135 employees, has raised 86 million in funding and leverages surf skate snow culture to attract celebrities and athletes.
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San Clemente Company
San Clemente
Stance
Southern
California
Ibisworld
Jay-Z
Miami Heat
Dwyane Wade
Will Smith
Rihanna
New York City
Stance reshapes socks as luxury item in a crowded market
Industry insiders led by Hennings explore under served sock categories amid a declining hosiery sector. Stance positions socks as personal luxury with prices around 16 dollars and premium materials like merino wool and cashmere. Celebrity investors and pop culture collaborations boost appeal in surf and street outlets.
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Billabong
Reef
Oakley
Skullcandy
Element
Hennings
IBIS
City cuts water penalty rates after drought relief vote
San Clemente City Council voted 5 0 to cut Tier 2 penalties from 7 to 2 per unit and Tier 3 from 10 to 4 per unit for excessive water use. The move follows a Level 3 alert and a state mandate to reduce consumption, with about 1 million collected to fund conservation and potential penalties.
MENTIONED IN THIS ARTICLE
San Clemente
Brad Malamud
Scott Smith
Erik Lund
Tim Brown
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