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San Clemente Sun Post News in San Clemente, California

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Newspaper

San Clemente Sun Post News

Location

San Clemente, California, United States of America

Date

Dec 19, 2013

Page

4

Christmas Trees by Serrao Light Up West Coast Stores

Serrao and crew decorated 17 tall Christmas trees from 25 to 115 feet, mainly in Southern California with one in Arizona and another in Colorado. Trees travel 600 miles from Mount Shasta area, chosen Augusts, production lasts up to two weeks, costing about $1,000 per foot.

Serrao California Arizona Colorado Ireland Singapore Fashion Island Newport Beach Christ Cathedral Garden Grove South Coast Plaza Costa Mesa Los Angeles Mount Shasta Mark Rightmire Orange County Register Victor Serrao Orange County

Height of tallest trees stalls at malls this year

Victor Serrao lists white fir Christmas trees at malls in Los Angeles and Arizona with each foot priced at $1 000 and a reported height of 115 feet for the tallest tree this season.

South Coast Plaza Victor Serrao Los Angeles Arizona

Serrao Runs Three Businesses In Orange County Family Venture

Serrao, raised in Mission Viejo, took over his father’s tree business with sister Vondra Kane in 2007 after Vida moved the family firm to south Orange County. He now coordinates about 60 employees across three businesses, enjoys the logistics challenge, and jokes about restarting after a short break. He plans a warm February vacation.

Vida Orange County Mission Viejo Serrao Vondra Kane Kane

Also Mentioned on This Page

The Gina Vido Leonard Ortiz Hamseth Ocregister.com James Barkley Westin South Coast Plaza Christine Cotter WIC Ake Forest Clemente Capistrano Saal Habla Espanol Wwwicaminohealthcenter Camino Health Center Boys & Girls Club South Coast Eae Ti Ease Tees Calle Valle San Clemente BeGreatSanClemente.org OC Register
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