Christmas Trees by Serrao Light Up West Coast Stores
Serrao and crew decorated 17 tall Christmas trees from 25 to 115 feet, mainly in Southern California with one in Arizona and another in Colorado. Trees travel 600 miles from Mount Shasta area, chosen Augusts, production lasts up to two weeks, costing about $1,000 per foot.
MENTIONED IN THIS ARTICLE
Serrao
California
Arizona
Colorado
Ireland
Singapore
Fashion Island
Newport Beach
Christ Cathedral
Garden Grove
South Coast Plaza
Costa Mesa
Los Angeles
Mount Shasta
Mark Rightmire
Orange County Register
Victor Serrao
Orange County
Height of tallest trees stalls at malls this year
Victor Serrao lists white fir Christmas trees at malls in Los Angeles and Arizona with each foot priced at $1 000 and a reported height of 115 feet for the tallest tree this season.
MENTIONED IN THIS ARTICLE
South Coast Plaza
Victor Serrao
Los Angeles
Arizona
Serrao Runs Three Businesses In Orange County Family Venture
Serrao, raised in Mission Viejo, took over his father’s tree business with sister Vondra Kane in 2007 after Vida moved the family firm to south Orange County. He now coordinates about 60 employees across three businesses, enjoys the logistics challenge, and jokes about restarting after a short break. He plans a warm February vacation.
MENTIONED IN THIS ARTICLE
Vida
Orange County
Mission Viejo
Serrao
Vondra Kane
Kane
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Wwwicaminohealthcenter
Camino Health Center
Boys & Girls Club
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Eae Ti Ease Tees
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OC Register