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This newspaper page contains 7 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 29, 1935
Page
7
Modern design emphasized in windows and showrooms by A C Toudowze Furniture Co during the week of September 30 through October 5. Emphasis on modern furniture from World's Fair adoption, rising demand, oriental woods, sturdy construction, and adaptable styles for homes.
A bride shares that hosting success hinges on atmosphere over showmanship. The article highlights modern ovens and gas-saving features, noting how central controls create economy and consistent heat. It promotes advertising for Classifie ads to resolve houseware needs and invites readers to dial for the ad offer.
Modern bedroom setting uses era style pieces alongside conventional period furniture. The arrangement, attributed to Toudouze Furniture, demonstrates successful integration in rooms blending old and new design elements.
The article discusses how women address furniture arrangement as a persistent decorating problem. It outlines forming living areas into conversation, reading, and writing groups centered on a main focal point. It explains formal and informal balance, how to weight objects by position, and cautions against overly precise layouts.
The illuminating Engineering Society reports lamps that combine beauty and better sight. Designers have focused on harmonious furniture integration, offering lamps with the I. E. S. stamp approval in a wide variety of styles to match room design.
The text explains arranging objects by eye weight rather than actual weight, using vertical tines for strength, horizontal pieces for restfulness, and diagonal lines to suggest movement. It argues that diagonal placements disrupt repose, making tasteful rooms rely on diagonal furniture and rug arrangement to emphasize desired qualities.
A quirky analysis notes lamps mirror the taste of their owners. It cites a mahogany floor lamp and five light shades in a modest living room, contrasting a Neamenes couple’s home with a neighbor’s. The article argues well-made lamps convey comfort and affection, often linking lamp style to household warmth and value.
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