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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 28, 1913
Page
10
Parisians and couture houses inspire a fashion show at W. & M with authentic Paris reproductions. The exhibition features shepherdess draperies Watteau pleats and shoulderless bodices in soft autumn colors and luxurious trimmings. Garments include fur on velvet gowns metal fabrics and rhinestone embroidery. The display runs Monday Tuesday and Wednesday with window displays today.
City inspector Charles Trolio warns most packages are light and urges buyers to demand full weight. He cites butter, hay, ice and meat practices as deceptive, proposes a housewives league to enforce honest measures and notes prices rise aren’t the only problem.
A catalog of women and misses garments featuring suits in men wear serge and poplin priced from 15 to 50 dollars, dresses in serge crepe de chine and Canton crepe, dancing dresses at 22.50 to 25, large woman sizes 43 to 57, and a range of coats, skirts, and separates with emphasis on quality and value.
Full line of knitted skirts for women and children in extra sizes. All wool and cotton blends in white and colors, 89c to 2.50 each. Women's sweaters in white gray cardinal and other colors with various collars, 3.00 to 20.00. Misses and children's sweaters priced 1.50 to 7.50.
White, blue and pink outing flannel gowns and pajamas for women and children. Some trimmed with bands or scalloped cuffs. prices from 50 cents to 2 dollars. Also listed are staple one dollar sellers in many colors plus fabrics such as Storm Serge and French Serge in various widths.
The ad touts Scotch plaids and silk fabrics for coats, dresses, waists, skirts, and linings. It lists 42-inch pure silk crepe and 86-inch silk messaline at $1.00, 19-inch pure silk taffeta Scotch plaids, 82-inch Bulgarian satin prints, 32-inch Japanese silks for kimonos, and 36-inch moire all at $1.00 or less, highlighting variety, quality, and low prices.
The newest hats from Paris boxes arrive with rich browns and petrol blues. Close fitting turbans feature ostrich and jet trims with bold aigrettes. Pansy shades grow popular this season. Prices range from $5 to $100 at W. & M. Hats on the Fourth Floor.
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