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This newspaper page contains 9 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 22, 1930
Page
17
B C Forbes reports on a surge of building throughout the South as the Financial Association addresses public attitudes toward investments and advertising. The article critiques old style financial ads and the role of accountants and lawyers in early offerings while noting ongoing investor interest and skepticism.
An old Louisville Herald editorial notes canal freight carried through the Panama Canal in spring and summer shows a smaller decline than rail shipments. It compares 1920 and recent months, cites cheaper canal rates, and discusses broader trends in construction and advertising moving toward modernization and growth. The piece reflects on industry shifts, south construction booms, and potential gains for wage earners as prosperity may return.
The article argues that appeals aimed at the general public must use simple, clear language not just the language of lawyers. It pleads for advertising experts to craft messages, while lawyers expand technical details in supplementary notices. It questions how such plain ads would read to a broad audience and envisions a consumer oriented approach.
Universal Aerie Glamis reports the Duchess of York is expected to christen her newborn in a quiet ceremony at Glamis Castle private chapel. Names are undecided though “Dean” and “Margaret” are favored. likely ten or eleven Christian names.
Unclear OCR text reports the body of a man from Piedras Negras returned home after death in San Anaoio Sunday. He is survived by his widow and five daughters. Details on names and exact places are garbled in the fragment.
US explorer Corbin in Chi Huahua introduces cactus-ensilage by soaking prickly pear with sulphate salt solution to produce a palatable, thorn free feed. One pound of salts yields energy equivalent to ton of ensilage, with potential to supply arid ranches from Texas to California and into Mexico.
Senator from Massachusetts warns of an imminent Cuban revolution tied to economic collapse and unemployment unless the United States acts. He notes conditions on the island after a recent return from Havana and implies a broader regional impact.
Los Angeles gossip column notes Helen Trielebees won the coveted Evangeline role after success in Her Man. Mary Astor, grieving over Kenneth Hawks, signs long term. she must gain weight to please producers. Catalina location with Rheem clothing. fashion show at Harold Greer’s drew Pasadena socialites. Tollywood snapshots show Paris gowns, actors shopping and travels.
An advertisement announces that Coleman and Co. Insurance Organization, located at 1125 Alamo National Bank Building, writes all forms of insurance and bonds. The message invites friends to make him their insurance counsel and provides a phone contact.
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