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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 18, 1921
Page
6
Dame Fashion sponsors a 1921 fall fashion display at Joske's featuring innovative styles and materials. The season bursts with color and youth influence, drawing from Sunny Italy's palette including Sorrento Blue Genoese and Pamp green shades.
A modern mother treats a child’s wardrobe as carefully as adult fashion, moving beyond hand me downs. Little girls now need specially designed frocks for play, school, parties, and many other occasions, with emphasis on appropriate styling for each event.
Joske's showcases Mendel wardrobe trunks smart suitcases and a variety of traveling bags and overnight bags. The catalog emphasizes durable luggage that complements every journey and invites customers to come see the collection firsthand.
The display features a comprehensive juvenile collection with colorful frocks and matching petticoats. Ranging from tailored to dressy styles, fabrics include Latins Crepe de Chine Silk Jerseys and fall silks, priced from 4.00 to 45.00, with stove pipe inspired cire finishes, feather, braid and ribbon trims.
A local retailer promotes a range of misses dresses at Juske's highlighting new schoolgirl fashion. Prices span from four fifty to twenty five dollars, emphasizing fresh styles and affordability for morning outfits.
The passage notes a strong desire among home makers for imported and domestic linens of the finest quality. It highlights hand-loomed pieces from Austria, Australia, and distant Europe, praised for exquisite patterns, heavy quality, and superb finish, and underscores the American woman's resolve to acquire them at any cost.
The Home of Smartest Tailleur Apparel urges customers to consult their designer before purchasing elsewhere in Pines. The notice promotes new and exclusive attire available only at their shop.
Bright coats designed for young owners imitate grown up style with rich fabrics embroidery braids fur trim and snug collars. Silk lining and a full color range priced from 10 to 45 dollars reflect fashion forward children apparel.
In the millinery salon a host of charming hats awaits the day in color and unusual adornment. Prices range from 4.98 to 46.00. Crafting hats is a joy as materials and techniques invite original ideas for street or evening wear.
The ad notes the importance of draperies for the home and promises a wide selection in weave and colorings. It emphasizes careful selection by the home keeper and mentions moderate prices for the winter season.
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