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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 14, 1930
Page
3
An advertisement touts a famous reducing corset with a scientifically crafted fabric. It claims exact weight balance, uniqueness of material, and superior design and finish, asserting it outperforms other reducing garments on the market.
The Beauty Mould features a Rubber-Tex interlining with a soft body fabric and Balustrade silk outer layer. It claims reducing power from three fabrics working together, and asserts women switching from other garments see quick, consistent shaping to a fashionable line.
An advertisement asserts Beauty Mould absorbs perspiration to reduce flesh. It cites athletes using rubber to lessen perspiration and claims tinting and layering lessen moisture, promising inches disappear when worn.
An advertisement extols Beauty Mould as easily washable. It claims the garment can be dipped in water at night for a fresh look by morning and asserts it reduces waistline hips and thighs while wearing it.
An advertisement touts Beauty Mould as a garment that instantly slimmed the figure without dieting or strenuous exercise. It claims inches disappear upon wearing and continued use gradually reshapes the silhouette to a slender, graceful form with fashionably smooth lines. A fitted Beauty Mould corset is urged for immediate purchase.
Advertisement touts Beauty Will Contain Your Figure as the first reducing corset designed to hold the figure in shape with ease and comfort. It claims to be the only rubberized garment that does not create excess heat and that women enjoy wearing for its figure containing qualities and graceful lines.
A promotional pitch urges readers to try the Beauty Mould corset to see a slimmer graceful figure. It emphasizes no obligation to buy and invites immediate trial to discover the shaping effect.
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