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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Sep 03, 1922
Page
5
The greeting invites patrons to visit Joske's Big Store as a central hub in the city offering rest rooms and a place to meet friends between lectures. It portrays the store as welcoming and friendly, positioning it as a headquarters for visitors and locals alike.
New fall woolens feature 40 inch and 42 inch widths in French serges and cheviots. Shades include navy, brown, tan, red, gray, and black with satin finished stripes. Wool skins and granite cloth offered in browns, grays, mouse, and other tones. Prices from $1.19 to 0.89 per yard.
The first showing of the new French clocked hosiery, a fashionable item priced at 25.00 a pair, features pure silk, full fashion, and reinforced heel and toe. Dovke's Street Floor.
A rich black satin charmeuse silk fabric 36 inches wide offered as a refined material for dressmaking. The text notes its luxurious deep jet black color and suitability for creating elegant frocks with a tone of premium garment supply.
Fall ushers new fashions with exotic inspirations from distant lands. Designers unveil vibrant fabrics and bold silhouettes echoing global motifs, blending traditional aesthetics with contemporary styling for a refined seasonal look. Papercuts and embroidery highlight the collection's travelogue mood.
The feature highlights new handbags at 35.00 to 57, fall neckwear up to 3.00, handkerchiefs and jewelry as fall essentials, and the Niakee Street Floor Frocks. It notes waist lines from Russian origination to basque styles, with dressy modes, varied sleeves, embroideries, braidings, and fur accents in the season’s collection.
Bright prose invites readers to envision coats and wraps in rich fabrics with embroidery and fur trims. The prose celebrates autumn fashion as an elegant, inviting vision for cool days and bracing breezes.
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