The San Antonio Light Ad Advantage in 1916 Growth
Facts advertising notice touts The San Antonio Light rising nine month gains of 238,882 lines over 1915 while The San Antonio Express lost 203,012 lines. It reports 70 percent more circulation direct to 10,400+ homes, 1,600 daily copies, 24,424 Sunday copies, and a reputation for quality editorial pages, urging merchants to invest with the Light.