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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Oct 26, 1977
Page
4
The San Antonio Advertising Federation unveiled a city branding plan based on visitor surveys. Debbie Banner of Ed Yardano Associates highlighted the River Walk as having the strongest impact on the more than seven million tourists last year as officials stress a refreshed ad strategy.
The Do it Up campaign targets a 300 million annual tourism boom for San Antonio. River Walk visuals show an urban jungle and barges as urban mass transit. John Mosty of the CVB supports the slogan, noting tourism surged after a prior campaign and promising continued funding from tourism growth.
A mid campaign United Way luncheon supporting the Combined Federal Campaign will be held Friday at noon at the USC Alamo. Gen Job W Roberts chairs the CFC and William W McCormick leads the drive as campaign chairman. The event honors project chairmen from each federal employee group and includes performances by the Air Force Hand of the West quintet and Bill McCay. Reservations at United Way, 406 W Market. The drive runs through Now 15 and seeks 54 million for 44 San Antonio human service agencies.
Four new board members sworn in at the Bexar County Hospital District as debate grows over requesting a revenue sharing grant from county commissioners. The board, led by Sam Madrid Jr as chairman, weighed using funds strictly for equipment versus funding operating costs amid budget pressures and wage increases.
Services for Eunice L Stewart 58 art department employee at The Light were planned for Wednesday at Porter Loring Mortuary. A native of Harwood Gonzales County she moved to San Antonio in 1938 with husband Joe W Stewart. Surviving are daughter Betty Jo Woller two grandchildren and sister Margie Molandes. Interment at Mission Burial Park.
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