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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Oct 18, 1913
Page
4
A concise note outlines that The San Antonio Light began in 1881 and includes the San Antonio Gazette and Sunday Morning editions as part of its publication history.
The San Antonio Light reports September 1913 total circulation of 685,506 with a daily evening average of 10,244 and a Sunday edition of 21,865. Net paid daily averages are 17,284 for the evening and 19,922 for the Sunday. Certifications by Association of American Advertisers and N. W. Ayer & Son establish authority.
The San Antonio sale of municipal bonds to Continental and Commercial Trust and Savings Bank of Chicago faces attacks but court rulings favor the city. Officials say any contract cancellation would not derail growth. another bank would purchase bonds at a good price. Citizens are urged to stay confident as the city moves forward with civic pride.
A critical letter attacks the Department of Justice stance on neutralities, arguing inconsistent handling of saddle seizures tied to contraband of war. It cites El Paso seizure of cowboy saddles and later San Antonio sales to Federal agents allowed to cross into Mexico, implying government war material use.
The Department of Justice claims McClellan military saddles are the only true military gear and thus contraband while deeming ordinary saddles or those bought by Constitutionalists as non military. Inconsistencies prompt calls to justify rulings and expose legal red tape.
Advertising experts favor newspapers as the most effective medium for direct response, with billboards and periodicals seen as supplementary. The New York Billboard Commission supports the shift toward daily papers, especially afternoon editions, for stronger, swifter impact and measurable gains.
President Wilson plans a thorough consular service reorganization to weed out “dead wood” from spoils era practices. Washington advices say many heads will roll, removing consular representatives failing to meet modern business standards.
The Temple Telegram argues that if Orozco is executed there would be little sympathy on either side of the border. The piece criticizes his shifting loyalties after deserting Madero and notes his poor record since Juarez. It labels his later actions as untrustworthy and says a conviction for disloyalty would be believable.
Mexican senator denounces President Huerta and disappears suddenly. Both houses condemn Huerta and demand safety guarantees. Huerta answers by deploying troops to arrest 110 deputies and imprison them at the capitol, exposing his rule as by force rather than law.
The St Louis Post Dispatch notes composers and poets may be inspired by the opening of the Panama Canal. Verdi wrote Aida for Suez, with Mariette Bey uncovering lore and Camille Duc providing lyrics, forming an operatic tale around a grand story.
The El Paso Herald notes General Bliss acted without Washington's consent by sending troops to Eagle Pass. It questions reprimand versus merit and laments the missed political opening tied to Louisiana territory and a distant cable reach to a bold diplomat.
Thomas A. Edison argues that the legal system lacks justice and favors procedure over common sense. He criticizes how courts yield to technicalities, turning important cases into drawn out affairs rather than swift resolutions.
The Houston Post notes coming excitement in Mexico City as Huerta shadows Diaz in authority. It observes Uncle Sam watches with cool patience and hopes Mexicans achieve a peaceful solution without outside aid.
The Utica Observer notes that the plan to wash worn currency has failed and Treasury officials offer excuses due to the large amount of worn and soiled money in circulation. The piece suggests the public is unconcerned as long money can buy coal and beefsteak.
A Mozabite man lies with a severed throat on Sidi Mahrez street in the Tunis Ghetto. Chaib, the Mozabite Chair, stalks the dying man and murders him after vowing revenge for a past love. Policemen arrive as neighbors gather, Chaib kneels in prayer.
Review praises the three day engagement of Anna Held's Variety Jubilee at the Grand Opera House. Highlights include Imperial Pekin 8e Company acts, Ward and Curran's Stage Door Tender, Francis and Florette dances, George Beban in The Son of the Rose, and Anna Held's Mile. Baby. Hungarian pianist Hirschel Hendler called patriotic with English flair. Final curtain pleases crowd as Bicycle act ends the show.
Congress authorizes railway valuation opening a large public works program likely to require about two thousand engineers. Positions range from field party roles to division chiefs and will be filled via civil service examinations. Salaries expected to match railroad sector standards.
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