Visiting Detroit Dealers Hear Chalmers Plan Shift
Detroit visits by Chalmers dealers spotlight E C Morse new sales chief as the plant buzzes with activity. President Hugh Chalmers and VP C A Pfeffer preside over meetings shaping 1917 orders 20 000 more cars than 1916 output. Ad policy to favor concise bold messages over large spreads through 1917 with W L Agnew directing.
MENTIONED IN THIS ARTICLE
Chalmers Motor Company
Detroit
E. C. Morse
Morse
United States
Chalmers Company
Mr. Morse
Hugh Chalmers
C. A. Pfeffer
Chalmers
Mers Company
W. L. Agnew
Farm Demonstrator Sparks Curiosity With Flat Case
A giddy young observer questions a gentleman about his identity. The man is described as a farm demonstrator carrying a large flat case, prompting speculation that it may contain a sample farm.
Studebaker Expert Advises Winter Car Care Tips
Studebaker service manager Max Hagelstine warns against winter neglect and outlines steps to protect engines and cooling systems. He advises rich fuel mix, carburetor choke, de natured alcohol in the radiator at low temps, radiator covers, and facing wind when idling to prevent freezing and damage. Follow small details to avoid costly repairs and extended vehicle downtime.
MENTIONED IN THIS ARTICLE
Jack Frost
Max Hagelstine
Studebaker Corporation
Studebaker
Demand in Europe for Pathfinders
W. E. Stalnaker of the Pathfinder Company reports rising demand for Pathfinders abroad and at home. Foreign buyers who previously owned luxury foreign cars are finding Pathfinder models meet their expectations in performance and style. The company notes many former foreign-dealer networks now selling Pathfinders.
MENTIONED IN THIS ARTICLE
W. E. Stalnaker
Pathfinder Company
Paul van de Velde
Cicero Auto Company
Pathfinder
Mr. Stalnaker
Russia
America
Smith Returns From Automobile Plants Trip
W. Smith president of Standard Motor Sales Co returned from a two week tour to Kenosha Detroit and Cleveland visiting Jeffery Hupmobile and Peerless plants He reported prosperity across the North and predicted faster shipments to the South as winter demand slows. Immediate deliveries of Hupmobile Peerless and Jeffery cars are now available despite strong demand.
MENTIONED IN THIS ARTICLE
Ss. W. Smith
Standard Motor Sales Company
Kenosha
Wis
Detroit
Cleveland
Jeffery, Hupmobile
Peerless
Mr. Smith
Increased Production of Inter-State Autos at Beaver Plant
The Beaver Manufacturing Company in Milwaukee resumes full motor production after a citywide strike. It will supply Inter-State Motor Company of Muncie Indiana with most of its 1917 output under new arrangements praised by Inter-State executives. The agreement aims to meet 1917 production targets.
MENTIONED IN THIS ARTICLE
Beaver Manufacturing Company
Milwaukee
Beaver
Inter-State Motor Company
Muncie
Ind
Paul van de Velde
Cicero Auto Company
Inter-State
Inter- State
Beaver Manufacturing Expands Inter State Car Output
Beaver Manufacturing plans to use its large facilities to quickly produce this year’s Inter-State cars. The new 8%x5 valve-in-head motor, built to Inter-State specifications, is a high speed design praised nationwide.
MENTIONED IN THIS ARTICLE
Beaver Manufacturing Company
Beaver
United States
Compulsory Sport Questioned by Business Links
Mr Growcher says joining a golf club was necessary to meet men he does business with on the golf links. The remark frames sport as a networking obligation rather than leisure.
Mitchell cars win favor with Broadway stars on stage
The Mitchell line gains traction among high profile performers in New York. Alexander Carr joins Miss Anna Fitzin and Miss Lillian Lorraine as producers, actors, and managers acquire Mitchell Sport roadster and Mitchell Sedan amid a growing trend in the theatre world. George Wroten of A E Staacke Auto cites about thirty six Mitchell cars owned by famous stage stars in New York City.
MENTIONED IN THIS ARTICLE
Alexander Carr
Anna Fitzin
Lillian Lorraine
New York City
John W. Bate
Lawyerly Judge Solves Case In Minute
A Cleveland police magistrate disposes of cases rapidly acting as judge jury and attorney. He questions a complainant about a linen coat, then reveals a second coat from a closet to show it was a common item. The exchange illustrates swift, sharp courtroom wit.
MENTIONED IN THIS ARTICLE
Cleveland
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Ford
Luthy Battery Service
Luthy Electric Mfg. Co
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Pathfinders
Smith
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George Wroten
Car
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T. J. Williams Company
210 Avenue C
Southwest Texas Distributors
San Antonio, Tex
Moedd
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Woodward Carriage Company
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Frank A. Winerich
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Willys-Overland Company
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