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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Nov 12, 1915
Page
4
Advertising experts favor the evening paper as a superior advertising medium when circulation is equal. The Home Paper stays at home, attracting the man of the house who reads headlines there, while the morning paper often leaves with him to work and is discarded. Advertisers seek profitable results through effective reach.
The Light, an evening paper with the highest home circulation in San Antonio, reaches over 11 000 homes daily and more than 13 000 on Sundays. It markets its broad reach to advertisers, notes growing country circulation, and claims 25 000 Sunday copies with early delivery to towns like New Braunfels, Seguin, Gonzales, Del Rio, Eagle Pass, Laredo, and others.
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