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Specialty advertising hits billion dollar mark in region
Robert C. Rallings of the Specially Advertising Association International spoke on the industry growth reaching 1.4 thousand member firms with 31 053 504 000 in sales. He cited calendars and pens as popular items and noted a 70 percent recall rate for advertisers plus 59 percent post reception patronage. Local examples include Rep Henry B Gonzalez and O P Schnabel distributing branded pens and a one millionth penny on a calling card.
MENTIONED IN THIS ARTICLE
Peter D. Franklin
Robert C. Rallings
Specially Advertising Association International
Specially Advertising Information Bureau
Association
Rollings
McGovern-Eagleton
McGovern-Muskie
Midwest Bible College
Rolling
Los Angeles Cold Storage Co
Rallings
U.S
Henry B. Gonzalez
O.P
Schnabel