W. M. Leading Sales Cascade Across Goods Lines
An optimistic sales notice boasts a sequence of promotions including wash goods, May Sill Sale, glove and hosiery offers, housefurnishings, men and boys wear, and footwear. It emphasizes W. M. leadership, rival bids faltering, and plans to expand prestige and mercantile appeal as understanding grows.
White Goods Under Value Offer Promises Bargain Fabrics
The White Goods Section advertises unusual values with mercerised lingerie batistes and satin checked lawns from 1946 at low prices. Sheer lawns and dot embroidered Swiss fabrics are offered at 15 to 25 cents, plus longcloth and nainsook at bargain bag prices.
MENTIONED IN THIS ARTICLE
Soe
Extravagant Yard Sales Offer Limited Embroideries
A short sale announces flouncings and bands from 50c to 1.00 per yard, with six pieces including 18 and 27 inch patterns. Also featured are embroideries low priced to 39c, Swiss edges, Swiss flags, nets and taffetas in muted ecru and white, with Monday specials across silk, satin, and mesh fabrics.
Knitted Underwear and Hosiery Specials Preview
A catalog listing from Lailles shows Monday specials on gloves silk hose and knit underwear. Items include white cotton vests with Swiss ribbing, 16 button length silk gloves, Kayser make short gloves, pure thread gloves, black cotton hose, ribbed hose for misses, and M brand waist knitwear with tape and buttons. Regular prices are given ambiguously with Monday sale prices.
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