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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
May 20, 1917
Page
15
The Goodrich Rubber Company enlarges its tire testing fleet adding five new units to the thirteen car core. The fleet will operate from Chattanooga with regional crews in the Pacific Mountain Prairie Lake and Atlantic zones to assess tire wear and strength on diverse road conditions.
Aided tire testing cars drive across all U S roads with six fleets total, each car carrying two drivers who log eight hours daily while mechanics monitor wear and keep tires in check. In 1916 one fleet covered 4 688 412 miles and consumed nearly 500 000 gallons of gasoline. Dr W C Geer says the program links tire performance to consumer service and uses real data over guesswork.
Alfred Muller of the Muller Company, Kissel Kar distributor, notes strong interest in all year cars with buyers asking if convertibles can be changed to closed coaches for winter. He reports many owners have ordered all year tops to be delivered before next winter.
About two months ago the E. H. Labadie Automobile Company lent a 1917 Saxon touring car to Chief Quartermaster C. O. Evans for navy recruiting in San Antonio. The Navy recruiting station in Houston sent a letter of thanks noting the use of the Labadie car helped meet the quota of men and praised the cooperation as valuable government service.
Moon Motor Car Co reports two shipments sent from New York on April 23 to Cadiz and Barcelona. Cadiz order came from the regular agent, Barcelona from foreign advertising. Company says Spain is turning toward American automobiles despite submarine fears.
The article cites A E Staacke praising American made Dodge Brothers cars used to support General Pershing's troops. It notes 2600 heavy trucks ready for service and a rugged 284 mile trek from Columbus New Mexico to Namiquipa with Dodge cars escorting truck trains. Edward Rooff's Dodge logged 17521 miles in under eight months with high fuel efficiency and low repairs.
The Willys Overland Company held its annual stockholders meeting last week electing John N Willys Edward J Swift H T Dunn C A Earl H L Shepler Rathan Fuller James E Kepperley Frank K Colbeer and Royal R Scott as directors Optimism marked the session with volume production forecasts tied to a 4500 motor contract for Curtiss aircraft The company reports 3700 common stock owners up from 543 and notes Mr Jackson named new vice president resigning Packard presidency to join Willys Overland in 1916 as head of sales policy and distribution duties in Toledo
The Babbitt-Polson Co of Phoenix reports a Mexican government demand for a large order of Jordan seven passenger cars. Edward S. Jordan of Cleveland notes the purchase shows Mexico’s push for proper equipment as the cars have already proven reliable on the Apache Trail. Jordan cars are prized for durability in harsh desert and mountain conditions.
Ralph Kaye, longtime specialist in automotive advertising and publicity with Otto J. Koch Advertising Agency of Milwaukee, has assumed control of the advertising and publicity department of the Kissel Motor Car Company at Hartford. He has supervised Kissel-Kar advertising for the past decade.
A newly promoted captain dined at a west end restaurant and paid the bill. The waiter returned change, which the officer pocketed, provoking anger. He aided a khaki companion with hat and cane, then, after prompting, retrieved a half crown left under his plate.
Oakland Motor Car Company unveils an 80 800 square foot engine plant in Pontiac Michigan to build valve in head 41 horsepower motors for the Oakland Sensible Six. About 1500 employees and families attend a motion picture show lecture and a grand march as the building is dedicated.
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