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Real Fight On for TV Fans in San Antonio News Battle
San Antonio TV stations KSAT KMOL and KENS wage a head to head ratings war for local news. Arbitron and Nielsen data for February through March show KMOL leading at 6 30 p m and 7 p m with 36 40 percent shares, while KENS and KSAT trail. Weekend figures shift with KENS often ahead, and questions linger on how ratings are calculated and the impact of network lead ins on local audience loyalty.
MENTIONED IN THIS ARTICLE
Jack Wewman
San Antonio
KSAT
Gote
Charlie
KMOL
Kens
Arbitron
Nielsen
Ois
Ward
Cach
KWEX
I Network
Channel 12
Ameriroadcasting Co
ABC
NBC
CBS
Channel 4
John Chancellor
David Brinkley
NBC News
Walter Cronkite
Eric Severeid