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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Mar 22, 1931
Page
5
San Antonio leading men’s stores promote new spring 1931 price cuts on suits, shirts, and accessories. Despite lower costs, quality and style are emphasized with brighter colors, patterned fabrics, and more youthful lines signaling a return to normalcy and optimism in fashion.
A 1931 fashion survey notes peak lapels rising over notch styles for younger men, with two and three button and peak variants. Sport coats feature patch pockets, Norfolk-inspired details, and lighter shoulders. Trousers taper, tweeds dominate, and vivid color mixes plus new fabrics define spring topcoats and jackets.
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