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Green Giant grows with Little Sprout in ads and profits
Minneapolis report notes Green Giant’s Little Green Sprout bolsters advertising and expands product lines. The firm, led by vice president Don Odell, reports over 300000 Sprout dolls distributed, $5 million annual ad spend, and a broader footprint into frozen foods, meats, restaurants, and food service.
MENTIONED IN THIS ARTICLE
Don Osell
Green Giant
Tor Bocery Products
Green Sprout
Odell
Osell
Leo ‘Burnett U.S.A
Breen
Robert Cosgrave
Lyle Polsfuss
Holloway House
John R. Thompson Co
Henrici
Holloway