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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Mar 19, 1916
Page
10
A garbled diary like scene unfolds in a furnishings store where a man in disguise interacts with a clerk and a young lady. Amid confusion, a panel and sweater display prompt unexplained exchanges and an elderly woman recalls past chats with a neighbor.
J W Collins retires and the Collins Clem Auto Company becomes Clem Motor Car Company with John L Clem Jr taking control. Frank Stockley is brought from the Studebaker factory to head service at the San Antonio agency. The Wichita truck division, led by Fred Snovel, emphasizes worm gear axles for efficiency. Existing warranties under the former name remain valid.
Willys Overland official wires John North report the hundred thousandth production line milestone for 1935 Overland Willys models. Company head Willys greeted the event as a leap in output with shipments up more than threefold from last year and plans to exceed a million cars in 1916.
A permanent organization titled San Antonio Automobile Trade Association was formed at a luncheon meeting at the Travis Club. By laws and a formal structure were adopted to unite dealers of automobiles accessories gasoline and oil under one body. Leading car men were named to head the group which aims to raise standards and foster co operation among motor trades and allied businesses. The association plans an all mobile parade during Fiesta with electric illuminated cars and decorations.
An interview with K A SM general manager of the Thomas Tt Jeffery Company Kenosha Wisconsin discusses rising car values and durability. He notes consumer focus on price class and reliability and explains industry consolidation, material cost increases, and Jeffery’s strategy to maintain quality without price hikes. He cites Studebaker deliveries rising in Detroit for January and February.
A discussion by W. G. Tilley of the Thomas LB. Jeffery Co. in Kenosha argues that modern cars are designed for women buyers. He cites roomier bodies, refined upholstery, and easier handling as results of female demand, noting women often lead in purchases and bring practical driving insight. The piece also describes copper plating for gear components in Maxwell plants as part of enhancements in auto manufacturing.
The article discusses advances in automobile metallurgy and heat treatment that enable steel to achieve extreme hardness and toughness. It notes scientists have extended steel properties to resist wear, with processes allowing sharper cutting capabilities and stronger components.
The Maxwell metallurgists develop a gear coating that hardens only the tooth surface while the backing remains tough. The hard skin on gear teeth prevents wear without brittleness, and field tests show strengthened gears with surface hardening rather than full-part hardening.
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