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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Mar 09, 1941
Page
7
A.B. Poe of Chrysler and Plymouth distributors touts the Highlander as a standout in design and features. He notes society women favor its appearance and ease of operation, highlighting a convertible coupe with a fully adjustable top and stylish interior.
Farmers and gardeners are urged toward planting time with Ford ammonium sulphate promoted as a superior plant food. W A Wyle of George Jones Inc San Antonio outlines economic benefits and soil nitrogen to nitrate conversion, claiming better yields and healthier fruit trees and vegetables.
Norge division of Borg-Warner announces strong 1940 sales for 1241 Worge refrigerators with Night Watch feature eliminating manual defrosting. Jack Tenney highlights 100 percent sales growth and full overtime plant operation at Muskegon Wisconsin while detailing extensive distributor activity and upcoming 11 day sales tour across major cities.
A fragmentary notice reports Furniture Annex opening a basement showroom at the San Antonio site. It notes a larger used furniture and home furnishings department with modern eighteenth century and provable styles, and mentions J Heed and Howard Marriott in connection with the store expansion.
DETROIT reports Hudson Motor Carriage export manager Germann sees strong growth in Latin American trade with the United States. He cites the good neighbor policy, currency exchange, and planned Argentine export corporations as drivers. Increased imports of autos, trucks, spare parts, and machinery are expected, aided by Hudson's expanding assembly and distribution in Mexico and other markets.
Chrysler announces a major ad expansion to 150000 units for the 1941 model year. Director A E Tongue says newspapers will receive the bulk of spend, with ads in 875 newspapers across 550 cities and towns, totaling over 41075000. Radio and outdoor media will also be used, tied to Major Bowes Amateur Hour.
The historic Santa Fe Taos route is officially renamed the Kit Carson highway and fully paved from Santa Fe to Taos. The road honors explorer and frontiersman Kit Carson, linking the state capital with Taos amid recent tourism promotion. Taos preserves its Pueblo and historic heritage as travelers traverse the Rio Grande gorge and Red River valley en route.
Herper Crilicople Ford dealers at Broadway and Fourth won in the Houston district for Ford cars Adoracys, selling 212 new units in January and February, 120 percent of quota. Frerpel-Cllespté earned a $100 bonus for sales manager Fran Bitter, while a $600 bonus went to new salesmen. The firm, successor to the first San Antonio Ford dealership, is noted for sales leadership and comprehensive service including a parts department and welding and painting operations.
Saper's Men's store on Navarro and Commerce sells a stock of men s furnishings coats shoes underwear and clothing. The event includes items from Joake s Basement stacks and is advertised as a sale on the Basement assortment with savings for customers. The family run business had operated for ninety years before closing parts of the stock. Office staff and neighbors are noted as buyers and supporters in this period sale.
Employers Casualty Report shows growth in 1940 with net income of 33 158 149 38 and assets of 9 920 749 03. Company expanded licenses to operate buses in Texas and other states and plans higher advertising in 1946. Officials include Homer B Mitchell A F Allen J W Graves with directors listed. local office in Dallas.
Milam Chevrolet promotes its service department with expert technicians and the latest equipment. A new signment service checks wheel balance free of charge and emphasizes proper wheel alignment for comfort, efficiency and safety, encouraging motorists to bring in their cars for a full check-up and motor tuning.
Pontiac Motor Division unveils a 1941 Farada Fleet push with the largest advertising budget to date. Advertising manager W. J. Mougey cites expansion from 200 to 2500 newspapers, promising a bold, newsworthy approach and stressing Pontiac’s competitive pricing and ownership benefits.
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