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Great Merchant Principle Helps Catch a Thief in San Antonio
The piece recalls John Wanamaker’s shopper satisfaction rule. A man left Wanamaker’s store with an ill fitting coat and was found to be a thief after returning for a proper fit. The Eagle Publishing Company touts adopting the Wanamaker principle, pledging customer satisfaction. Sid Murray and his sales team invite readers to engage.
MENTIONED IN THIS ARTICLE
John Wanamaker
Wanamaker
Mr. Wanamaker
San Antonio
Eagle
Eagle Publishing Company