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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Mar 06, 1930
Page
13
Gillette unveils a new blade and razor claiming major comfort and efficiency gains. The ad touts ease of cleaning, smoother shaving, and fewer razor troubles, supported by claims of extensive consumer research and testing.
The ad touts a redesigned Gillette razor and blade system featuring reinforced corners, square blade ends, a protective channel under the edge, rust resistant processed steel, and a new 24K gold plated case. A single replacement blade costs $1 with ten blades for $1, and the improved razor aims to prevent pulling and nicks while offering easier cleaning and handling.
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