Camel Humidor Pack Aims to Keep Cigarettes Moist
R J Reynolds Tobacco Company unveils the Camel Humidor Pack after a Pittsburgh Laboratory study. The waterproof airtight wrap preserves natural moisture for at least three months, reducing dryness and improving flavor. The cost, over two million dollars in the first year, is justified by the investment in packaging and machinery. Camel smokers are told the new pack makes Camels milder and better, with non-smokers urged to try.