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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Mar 02, 1913
Page
13
The listing notes a Cadillac with a Mohair top, windshield, Warner speedometer, tools, gasoline gauge and tire irons included. It emphasizes the full set of options and equipment as part of the sale.
A fragment hints at unique Cadillac traits tied to a distinctive design or branding. The text mentions St Ee $ a SL in reference to the car, suggesting an emphasis on unusual or standout characteristics.
An advertisement extolls Cadillac as immune to criticism in any community. It highlights the 53 horsepower engine, cooling and lubrication systems, efficient carburetor, smooth clutch, nearly perfect electrical system, steady steering, strong axles, and a soft spring suspension. The copy emphasizes sturdiness, durability, luxury, economy, and lasting value associated with the Cadillac name.
A compiled list of automobile sub-dealers and distributors across Texas includes Beeville, Brownsville, Corpus Christi, Cuero, Goliad, Gonzales, Hallettsville, Laredo, Lockhart, Luling, Moore, Seguin, and Victoria with named firms such as Everson Motor Car Co, Harry Archer, R. C. Flick Auto Co, Tom Shaper, A. B. Rather, J. F. Houchins, J. E. Applewhite, R. B. Lamb, Walker Bros. & Co, H. E. Johnson, Charles and Otto Blumberg, and L. G. Kreisle.
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