Maxwell Advertising Policy Promotes Truth in Ads
Walter E. Flanders of Maxwell Motor Co outlines a policy of institutional advertising built on honesty. He warns against exaggerated claims, emphasizes a lasting standard of value, and calls for truth across national and local Maxwell ads to reflect the company’s ideals and integrity.
MENTIONED IN THIS ARTICLE
Walter E. Flanders
Maxwell Motor Company
Flanders
Maxwell
Maxwell Car
Maxwell Institutional
Goodyear Launches Display Campaign
Goodyear Tire & Rubber Company of Akron unveils a vast window display program to boost tire sales. Charles Speed oversees the effort with a national campaign, using 28 car loads of materials and six distinct displays for tires, motorcycle and bicycle tires, lawn hose, and tire accessories.
MENTIONED IN THIS ARTICLE
Goodyear Tire & Rubber Company
Akron
Ohio
Goodyear
Charles Speed
Marshall Field Force
Chicago
Aesler
Chalmers Hires Mac Mullen As Assistant Sales Manager
B J Mac Mullen, known automobile sales executive, joins Chalmers Motor Company as assistant sales manager. Paul Smith notes his long marketing career from White Company to Willys Overland and Pacific Coast Zone leadership in San Francisco. Frank B Willis retains Salee Manager duties with three assistants, including F H MacMullen. Pathfinder export business rises 300 percent in March to May 1916 with shipments to five foreign dealers, none war related.
MENTIONED IN THIS ARTICLE
B. J. Mac Mullen
Chalmers Motor Company
Paul Smith
Chalmers
Mac Mullen
Mr. Smith
White Company
New York
Willys-Overland Company
Pacific Coast Zone
San Francisco
Salee
Frank B. Willis
F. H MacMullen
Pathfinder
Pathfinder Company
Indianapolis
Ind
Deficiency of Maxwell shown by hard test across Imperial Valley
Ray McNamara’s Maxwell touring car, with 13300 miles on the frame, undertook a 122 mile run from San Diego to El Centro via rugged desert and mountain trails. A fuel efficiency of about 26 miles per gallon was achieved, with oil use under a quart and no water added before the trip. The test demonstrated the Maxwell cooling system under extreme conditions and exceeded expert expectations.
MENTIONED IN THIS ARTICLE
Ray McNamara
Maxwell
Pacific Coast
F. Hagan
Guarantee Motor Company
McNamara
Imperial Valley
California
San Diego
el Centro
Exposition Grounds
Canon
Dulzura
Angel
Mexico
Chalmers Cars Dominate Production And Demand In Great Year
A 1920s era note extols Chalmers sales surging across the United States with the plant producing about 125 cars daily while dealers move roughly 425 daily. It notes supply may run out as orders worth over 8 million dollars await shipment and promises on delivery may shorten in days. The piece highlights three shifts and continued high demand at a fixed price of 1090 dollars in Detroit.
MENTIONED IN THIS ARTICLE
Chalmers
United States
Detroit
Studebaker Fleet Key To Army Maneuvers At Utica
An auto battalion of twenty Studebaker cars aided rapid troop movement during Utica maneuvers in Mohawk valley tests. Sixteen cars took troops to strategic points at Utica and Ilion, with Company B of the First Infantry achieving swift troop deployment in under 45 minutes. The exercise, using 1200 rounds of blank ammunition, marked a historic step for the National Guard as cars carried eleven soldiers on average, with minimal repairs.
MENTIONED IN THIS ARTICLE
Utica
N. Y
United States
Studebaker
Mohawk Valley
Ilion
State Armory
National Guard
Studebakers
Doctor Saves Officer Life On Mexican Front Run
From Columbus New Mexico to Casas Grandes an army doctor Dr W Brown of El Paso sped to aid Lieutenant Colonel Tyree Rivers ill with pneumonia. The Dodge Brothers car covered the rough desert in six and a half hours amid poor roads and heavy truck traffic supplying American troops.
MENTIONED IN THIS ARTICLE
Mexico
Columbus
N. M
Casas Grandes
Brown
el Paco
Tyree Rivers
Mexican
Dodge Brothers
el Paso
Maxwell Motors Report From France Letter to Export Dept
N F E OConnor special Maxwell representative in Detroit forwards a letter to the Maxwell Motor Company export department detailing developments in France and guidance for overseas operations. The missive outlines strategic considerations for supply and distribution as the company expands its international presence.
MENTIONED IN THIS ARTICLE
Maxwells
France
Maxwell Motor Company
Detroit
N. FE
O’connor
Maxwell
Maxwell cars gain high satisfaction in France
A Paris service department notes Maxwell cars give excellent satisfaction in France and reports demand rising daily despite keen competition. A remarkable auto theft case is cited where a Studebaker owned by H. A. Bosse of Arizona was stolen, driven to Milwaukee, fueled, charged to Bosse, and a reward is offered.
MENTIONED IN THIS ARTICLE
Paris
Fran
France
Perpetra
Studeba
H. A. Bogse
Bee
Arizona
Milwaukis
Also Mentioned on This Page
Auto Owners Supply CO
San Antonio, Texas
Central Tire CO
Travis St
Travis
Ava
Tc Tale Fey Automobiles
S. X. Callahan
N. Flores St
Crockett
C. LA
San Anton Oo
KE Bros
Imperial Valley Trip
H.P
R.H. Labadie Auto Company
Traiis and Avenue D
San Antonio
Texas
Mexcan Desert
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