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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Jul 23, 1911
Page
26
Advocates urge clear inner and outer publicity to show residents and outsiders the city’s factories, resources, and potential. R H Wester calls for three aims including more factories, better beautification, and a strong local publicity system to attract investment and tourists.
A speaker urges San Antonio residents to embrace city beautification through the Civic Improvement League and Real Estate Exchange. He extols the city as a gateway to Mexico with vast agricultural and tourism potential, criticizing dusty streets and Mesquite forests while calling for rapid adoption of the proposed plan to boost prosperity and property values. The message stresses awakening citizens to seize opportunities and develop the city into a true metropolis.
A Fatherly ode extols nature as the ultimate banker. It praises Earth as a flawless depositor with perpetual interest, unlimited resources, and reliable repayment. The piece argues prudent savers gain most by investing in the natural world over time.
T N Smith argues summer is a slump but firms keep activity up. He says mercantile interests, real estate exchanges, and advertising clubs demonstrate a city awakening and possible fallacy removal. Land men meet weekly, plan projects, and keep real estate active to improve conditions.
A real estate committee of 15 San Antonio leaders is to push a proposed Gulf speedway project linking San Antonio with Corpus Christi and surrounding counties. The group will also pursue a loop driveway to the Medina dam and extend roads toward Kerrville, coordinating with county and state officials for funding and routing.
R. H. Wester company reports the sale of 200 acres in Hidalgo county under irrigation from the Louisiana and Rio Grande canal at 125 dollars per acre. The purchase was made by W. S. Townsend for a client. Reports show growing land sale activity in the Brownsville area as irrigation gains recognition for crop security.
The Real Estate Exchange will host a Ladies Day next Thursday at the St. Anthony hotel. Fifteen prizes will be awarded for yard contests across front and back yard categories plus a special prize from Nicholson Furnish & Smith. Prizes include cash, hardware items, hoses, and garden trees or shrubs from suppliers.
The Publicity league has started a nationwide photographic campaign to promote San Antonio and Southwest Texas. Photographs of developments, hotels, apartments, and business scenes will run in northern and eastern newspapers and trade journals. Requests for articles with pictures come from major journals and more photos will be accepted to showcase the city’s growth.
City dust complaints prompt advocates to push sprinkling in late afternoon and at night to reduce evaporation and let water soak. They propose using a split log drag on unpaved streets to fill depressions, improving uniform sprinkling and road conditions.
A San Antonio report credits the opening of Travis street from St. Marys to Main with boosting nearby property values by about 50 percent after the river bridge construction and street grading. Developers expect Travis to become a major business artery as new stores rise on the Newton block and further improvements proceed.
The Medina irrigation scheme, led by Dr. Pearson, aims to draw Southwest Texas into a broader push for irrigation. The article urges water preservation, notes irrigation as crop insurance, and argues government involvement plus large reservoirs are needed to secure rainfall and prosperity for Texas farming in a climate of scarce rainfall.
San Antonio plans an entertainment expansion with two theaters under construction and a third to begin in September. The Plaza theater will open first, followed by a Wolff remodeling on Alamo plaza, and a Thomas/Spensker project on East Houston street. An Interstate Amusement theater of 1800 seats may rise on Soledad or Main near Howerton, costing about 150000. A wealthy-aimed park project north of the city also advances.
The Bulletin of the Boston Real Estate Board argues real estate brokers are powerful and essential. It says brokers are promoters financers and always able to show how money can be made in real estate. It notes outsiders belittle the profession while producers do the work.
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