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San Antonio Light in San Antonio, Texas

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This newspaper page contains 17 articles. Subscribers can read the full text of each article.

Newspaper

San Antonio Light

Location

San Antonio, Texas, United States of America

Date

Jul 22, 1917

Page

13

Oakland car deal boosts Texas territory sales

J W Neal of the Southwest Oakland Company San Antonio announces a 5000 Oakland car order for 1917 18 in twelve months. He has acquired control of three firms in San Antonio Dallas and Houston to speed distribution across Texas and surrounding states.

San Antonio Dallas Houston Jack W. Neal Southwest Oakland Company Oakland Texas Louisiana New Mexico Arizona Mr. Neal Neal J. T. Simmons The Light

HESSE LEAVES CITY FOR DALLAS AS OFFICE MANAGER

Herman Hesse resigns after two years as city and country salesman for Motor Car Supply Co to become office manager for Quick Tire Service in Dallas. J W Coolidge succeeds him. Hesse, son of Mr and Mrs BE Hesse of 120 McComb Ave, served with Troop C on the border and had earlier worked with Fisk Company. He has already started his Dallas duties after leaving town last Monday.

Herman Hesse Motor Car Supply Co 8. P. Post Quick Tire Dallas J. W. Coolidge Hesse Fisk Company BE. Hesse McComb Avenue

Army officers blaze Arrowhead trail record run

Captain O R Bird led a military patrol on the Arrowhead trail from Los Angeles to Salt Lake City, setting a 34 hour 14 minute cross-country time. The trip showcased road maps and sign posts created by the Goodrich National Touring Bureau as the War Department plans to expand truck transport.

War Department B. F. Goodrich Rubber Company O. R. Bird Q. M. Dept Los Angeles Oldsmobile C. H. Bigelow Captain Bird Salt Lake City Barney Oldfield United States Goodrich National Touring Bureau Army Military-Goodrich-Oldsmobile Goodrich Company

Modern Cars Cut Cost of Motoring

Auto dealer H G Staacke notes the 1917 motorist pays less per mile than in 1910 due to innovations and mass production. A new eight cylinder costs 1467 or six 1185, offering far better mileage, tires last longer, and cars require less frequent repairs, with greater comfort and range.

H. G. Staacke Staacke Bros Oldsmobile

Burglar-Tale Snippet On Advice Charge

A fragmentary diary style note recalls a first burglar and a second burglar in a night time break in. The first burglar describes a lawyer's house encounter with a gun and a demand to leave. The second burglar notes the first offered directions and a $25 fee for advice.

Oaklands Exclusive Handle for San Antonio and Texas

The Wilson-Felder Oakland Company will continue to handle the Oakland Sensible Six for San Antonio and Bexar County with more counties added this year. The firm reports high confidence after a prosperous year and plans double allotment this year. They pledge improved service and prompt delivery with new allotment stock and a stronger regional distribution network.

Wilson-Felder Oakland Company Oakland San Antonio Bexar County Texas Southwest Oakland Company East Texas Oakland Company North Texas Oakland Company South

Franklin Demonstration Notes Record Run For Gas Mileage

The National Efficiency Demonstration tracked 179 Franklin cars at Syracuse and other cities on Friday July 13, averaging 40.3 miles per gallon. New Haven set a stock car record with 82.8 miles per gallon, Akron 69.4, Meriden 69.3. Six dealers exceeded 60 mpg, 13 marked good luck for the Franklin and earlier tests show rising efficiency in Series Nine cars.

Franklin Syracuse New Haven Conn Cowles Tolman Akron Meriden

Small Boy the Best Judge of a Family Car

Stewart McDonald of Moon Motor Car Co says boys 14 and up know auto mechanics and often drive the family car. He notes women focus on appearance, while boys handle squeaks, spark plugs, lubrication, and fuel. Moon Motor Car Co trains sales staff to engage the younger buyer when a father visits a showroom.

Stewart McDonald Moon Motor Car Company St. Louis

Thrift of Youth and Mechanical Aptitude in Auto Trade

The article notes that youths are increasingly relied on in the automobile business. It cites that fathers weigh their sons judgments heavily and that younger minds show strong mechanical aptitude. It asserts coming generations will have triple the mechanical education of men over thirty.

Life of Battery Depends on Care

Local Willard expert S. X. Callahan says no definite battery life exists because wear depends on care and usage. A neglected battery under heavy service may fail in months, while well cared for with expert checks can last two years or more. Regular testing and adjustments extend life.

S. X. Callahan Willard

Premier Limousine Sedan aims to reshape car body design

The Premier Motor Corporation unveils a new model called the Premier Limousine-Sedan. It features a top integrated with the body and glass panels that drop into pockets to convert instantly between limousine sedan or touring car. The design emphasizes ingenuity and European styling standards with limited production alongside existing Premier models.

Premier Motor Corporation

San Antonio Auto Dealers Plan State Convention Campaign

The San Antonio Automobile Trades Association votes to back the Texas Automobile Dealers Association convention in March. President J. E Butler named the entertainment committee chair F A Winerich and vice president H H Bryant to lead a city effort to recruit members and secure local support for the event. Expectation is rapid member outreach. officials promise robust plans and cooperation from state leaders.

San Antonio Automobile Trades Association Texas Automobile Dealers’ Association B. R. Webb F. A. Winerich J. E. Butler H. H. Bryant Winerich Bryant San Antonio Automobile Trades Association Dallas State Association C. L. Zutavera Butler J. EB. Butler Corsicana C. 8. Geiderson Houston

Four New Directors Drawn At City Sessions

Dallas H L Robertson Houston F A Winerich San Antonio Hub Diggs Fort Worth C L Edmiston Crockett S B Vaughn Amarillo Charles BE Bancroft Corpus Christi J M McFall Wichita Falls P G Stokes Big Springs W T Herrick Waco J E Osborn Paris H E Pearce Denison four new directors will be chosen at the sessions here to take the places of Messrs Langley Diggs Vaughn and Stokes who were chosen for the one year term.

Dallas H. L. Robertson Houston F. A. Winerich San Antonio Hub Diggs Fort Worth C. L. Edmiston Crockett S. B. Vaughn Amarillo Charles BE. Bancroft Corpus Christi J. M. McFall Wichita Falls P. G. Stokes Big Springs W. T. Herrick Waco J. E. Osborn Paris H. E. Pearce Denison Messrs Langley Diggs Vaughn Stokes

U S Tires Claim Record for Truck Tires in Tests

United States Tire Company announces its Nobby Tread Cord Tires outperformed solid tires in fuel economy and mileage on a Packard 1 1/2 ton truck. After 4288 miles under harsh conditions the truck remained in nearly perfect condition as the tires absorbed 90 percent of road vibration. Test overseen by First Lieut J W O Mahoney, former motor truck transport expert.

United States Tire Company James Newton Gunn United States J. W. O'Mahoney United States Motor Truck Transport Motor Truck Company No 35

Early Morning Promise

A fragment notes a husband promising a hat and a machine, with a quip on indulgent behavior. The exchange hints at domestic banter about gifts and indulgence in the household.

Macenine

Packard Forms Technical Service Board for Standardized Cars

Packard Motor Car Company creates a technical service board from eight major points to standardize service on Packard cars and trucks. The board meets monthly at the factory under C. R. Lester to study conditions, share methods, and push uniform service nationwide. Members include technical service managers from New York to Pittsburg and factory staff led by Lester.

Packard Motor Car Company Packard C. R. Lester Lester Mr. Lester New York St. Louis Philadelphia Boston Cleveland Chicago Detroit Pittsburg C. J. Moore H. W. Drew E. C. Cooper

Carry Reserve Tubes for Immediate Roadside Changes

The Fisk Rubber Company service manager urges motorists to carry one or two spare tubes to avoid casing damage from running on a flat tire. He stresses a half mile drive on a flat can ruin the casing, making roadside changes the cheapest remedy.

Fisk Rubber Company

Also Mentioned on This Page

Leaves Noah Japhet Washington Star Fords FORD Universal Car CO Main Ave Travis Oaklands E. T. Wilson Camp Felder Franklins Moon Prospect Dfiigtao LOGAL San Antonio Association Brougham Potchernick Avenue D U. S Studebaker Cars Diamond “T” Trucks Avenue C Eighth Street Clem Motor Car Co W. F. Long S. Press
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