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This newspaper page contains 18 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Jul 09, 1911
Page
13
A tale on how relentless advertising shapes outcomes. Mr Fixit buys space across Ohio papers for Standard Oil and fills pages with axle grease news, turning losses into profits. The story argues advertising convinces the public to buy and urges planful media choices.
Mrs William K Vanderbilt Jr dazzled passengers during a Fourth of July ball in the Olympic ballroom while en route to Paris to join Mrs Mermann Oecelrich. C H Duell Jr., relative of Elihu Root, partnered her in the lively display.
New men's suits best looking of the season with all wool fabrics and classy patterns. Finest stock of boys' suits in the city, every one a hammer at twenty percent off regular prices. Biggest stocks, best assortments, lowest prices at Jones's.
A speaker warns against inefficient ads and suggests hiring an expert writer. By spending seven dollars instead of six, Jones can obtain a professionally written advertisement likely to yield better results, especially in towns lacking in-house writers.
Store promotes Fourth of July sale on boys’ suits with discounts across sizes and price points from $5.00 to $1.60, highlighting mothers seeking affordable options to keep youngsters presentable. Family shoppers urged to act quickly as sizes vary by stock.
Advertising results are the responses from buyers who feel the product meets the ad’s impression. Experts note that those who never engage with ads are often surprised by the measurable effect of well crafted campaigns.
The Hlite Cafe promotes a 50 cent dinner deal attracting diners in San Antonio. The promotion runs daily and Sunday from noon to midnight, highlighting good service and meals as a strong draw for customers.
The passage notes sheep chew the young asafetida plant and Persians and other oriental races savor it likewise. Fresh juice from the plant is so potent that a teaspoonful fills a house with odor far beyond a hundredweight of drugstore asafetida.
In Palestine grape growing centers on the Rothschild cellars at Rishon LeZion which receive nearly all harvests. Carmel Wine Company then distributes the product globally. About seven million bottles are regularly held in the Rothschild cellar.
Riebe Undertaking Co offers auto ambulance service at 221 E Commerce with phone 341. A Gollman, plumber, also advertises with both phones listed.
A reflective meditation on riding in an automobile and the awe of serving the chauffeur. The narrator describes the shift from thinker to subject amid speed, power, and distant horizons, ending with a visionary ride toward creative fulfillment and mythic ascent.
Mrs Winslow's Soothing Syrup has been used by millions of mothers for their children. It soothes the child, softens the gums, and eases wind colic and diarrhea. It is advertised as harmless and available for twenty five cents a bottle.
A photographer notes it is too dark to photograph the customer’s son. The customer questions the darkness being sufficient for a small boy as Pere Mele observes.
A Washington Star snippet describes Theo and Artzt's orchestra with a quip about placing large berries on top to avoid hunting through the box, portraying a playful dealer and a lighthearted showcase.
Dr Sara F Herdman an osteopath is listed with Gibbs Btd residence N P 3045 blue.
A Louisville Courier-Journal item quotes a homeowner troubled by a male suitor. The man has shown interest in the family cook, prompting unease despite the suitor's possible merit. The exchange highlights social anxieties around intimate staff and household dynamics.
The article notes elaborate electric illuminations along Commerce and Houston streets in San Antonio, with arches and shapes like hearts bells and clover leaves. It recalls Mexican carnival traditions, the Battle of Flowers, and the shift from oil lamps to electric displays reflecting on the river.
An advertisement asserts dealers push inferior products and promotes Dr. Pierce’s Common Sense Medical Adviser. It highlights a newly revised 1008 page edition with over 700 illustrations, available in paper bound for 21 one cent stamps and cloth bound for 31 stamps, mailed from Buffalo New York.
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