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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Jan 16, 1938
Page
4
Hudson reveals a low price model with a 12 dollar price tag, boasting a long list of advanced features. The car features a 2-2 inch wheelbase, heavy Whiteliace construction, and a nine inch depth frame for rigidity. Production has begun with sedans and a coupe, offered in colors like black and red.
Newton Steel Operations Rise reports that the Weiton Steel company production at Newton and Whitarton is about half of capacity. Officials note nearly 600 men returned to the work front as orders increase and operations resume after a halt. Some mill departments are operating on full capacity while others show growth.
Frank M. Gillespie of Hespel-Gillespie Ford dealers cites strong public reaction to the 1938 Ford lineup at Broadway and Fourth. He notes new models, improved ride, roomier interiors, and higher consumer interest as more Ford cars appear on streets and highways.
Graham executives met with Hagan and other leaders to discuss expanding business operations and marketing plans. The visit focused on partnerships, regional growth, and aligning with upcoming industry campaigns while noting past milestones and future projections.
The Rockport display features a 24 foot spend boat, cabin layouts from 25 to 31 feet, and a 60 foot Chyls Centt yacht at the coast port. A Red White and White runabout is shown at 518 Sixth Street, San Antonio, as the exhibition attracts San Antonio visitors. Chris Graft overseeing the largest displays with 14 wistlets and seven cruising vessels featured.
An editor notes wartime optimism and a predicted rebound in commerce with new Pontiac models. Carrell Cartwright of Desoto and Payot Belobulois cites improved consumer confidence, rising car sales, and a strong maintenance of industrial output. He highlights Rockpark at Mike and the Rockpark Yacht and Ship line's new safety features and comfort upgrades emphasizing women buyers.
San Antonio art lovers will view a two week exhibit beginning January 14 featuring Harold Roney and Don Edward Watson. Roney, with six studios in Kerryville, shows country scenes around San Antonio while Watson, son of Dawson Watson, displays energetic water color works. The exhibit at the San Antonio Ark gallery includes a public reception next Tuesday.
Ford Motor Company reports a 1957 world production of 1,314,399 units, second only to 1936 this decade, with 1,027,701 units built in the United States and 78,874 in Canada and other territories. The remaining 207,794 were assembled abroad in Europe, Asia, and Latin America. Ford operates multiple plants across the United States, Europe, and beyond including Windsor, Dagenham, Antwerp, and more, with numerous overseas assembly sites.
The 1948 edition of M. W. Aver and Son's Directory of Newspapers and Periodicals notes changes in U S press, with 2084 daily papers 10.62 weekly and 359 semiweekly titles. It cites total paid daily circulation around 43.4 million, split roughly 26 million evening and 1 million morning papers, plus an estimated Sunday circulation near 15.4 million.
The Magazine of Art named Studebaker the car of the year, praising its harmonious exterior by Raymond Lonny and Hele Dryden’s design. The critique, by F A Whiting Jr and GB Houf Jr, condemns rival auto designers for overuse of chrome and gimmicks, while lauding Studebaker’s clean lines and balanced styling.
Our no down payment used car sale opened last Wednesday and proved immediately successful says Joe Freiman president of Milam Chevrolet downtown center. The deal emphasizes affordable used vehicles from 1934 to 1936 models with a 30 day guarantee and full service on delivery. The salesroom opens at 7 am and runs until 9 pm, inviting inspection of stock before purchase.
Governor Merriam appoints Appelate Justice to fill the Second District Court of Appeals seat created by Judge John M. York’s resignation. The appointee, formerly a police judge and USC Law School graduate, previously served on the superior bench since 1931 and was reappointed in 1933.
Southern Motors Inc local Chrysler and Plymouth distributors announce enhanced service follow a new car line launch. W A Schnabel says factory and dealer teams will ensure rapid, quality service through training and updated equipment while setting aside funds for spare parts and tools for prompt customer support. JW Facknols is service manager for the distribution area.
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