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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Jan 16, 1933
Page
2
A long defense of cigarette advertising claims explains that mildness comes from the tobacco quality and blending rather than flavorings. It argues that expensive ripe tobaccos reduce irritation, that dust is removed by vacuum cleaning, and that warmth cannot compensate for cheap tobacco.
The text argues that Camels cannot be duplicated despite future use of finer tobaccos by others. It emphasizes that blending gives each cigarette its identity, praising Camel for its delicate flavor and noting rival firms’ failed efforts to replicate the costly tobaccos. The tobacco used is the decisive factor in Camel’s superior taste.
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