Ad Man Plays Key Role in Southwest Airlines Rise
Trapp, vice president and account supervisor at Bloor Advertising, outlined marketing strategy behind Southwest Airlines at a local American Marketing Association meeting. He described the campaign ideas, the "to fly" image, newspaper and TV ads, hostess uniforms, promotional drinks, and the initial legal challenges after official approval. Former Ogilvie & Mather executive, Trapp credited San Antonio businessmen with the idea that became a national airline legend.
MENTIONED IN THIS ARTICLE
May Tripp
Balke
Southwest Airlines
Arden Grove Party House
Ihn
Trapp
San Antonio
Mie “Fon
Soudwest Arlines
State Highway Commission seeks Supreme Court appeal in North Freeway case
The State Highway Commission asked the attorney general to file for a writ of certiorari to the U.S. Supreme Court to remove the federal question from the North Freeway construction dispute in San Antonio. The decision, approved by the commission, aims to challenge the circuit court ruling on freeway routing and parkland use.
MENTIONED IN THIS ARTICLE
Clay Robison
Austin
State Highway Commission
Attorney General's Office
Firaweed William
U.S. Supreme Court
Sin Antonio
Fapineer J
Dingwall
STC
Acuman Fiides
Dingwall Sci Asst
Sam Meaniel
High Court
Ctrcuit Court of Appeals
Riue
Nlockong Construction
Jonnie
McDanes
McDaniel
Timesheath
New Orleans
Supreme Court
Bec
Fudge Fegk Roberts
Vin
Cou i
Highway Commission
Wis
Brackenridge Park
Hiow
Patktandy
Involved Meeting Urges New School Fund Panel
State Rep Wayland Sim mons urged formation of a committee with the Bexar County Federation of School Boards to work with the legislative delegation on new school funding. The session featured county superintendents led by Gallie Smith addressing automatic funding and equity amid federal rating concerns and debates over district tax bases and local control.
MENTIONED IN THIS ARTICLE
Doris Wright
Wayland A. Simmons
Bexar
Smith
Texas
Ken Harris
The
Federation of School Boards
Connally
Senate
Nugent
Harris
Joe Bernat
Aquatore
Virginia
Guy Floyd
Jake Johnson
Nelson W. Wolff
Bexar County
Alamo Heights
Paul Silber
Major Bexar Drug Plan Talks End Without Accord
Officials from city county and state met to craft a unified approach to funding drug programs in Bexar County. The meeting highlighted the scope of addiction with 84 drug arrests last year and about 1,100 addicts in the area, while federal funds approved remain largely unused. Talks yielded no agreement on revenue sources or allocations, though proposals ranged from taxes to church contributions.
MENTIONED IN THIS ARTICLE
Selaron Watkins
Porce
Bexar County
Reeves
Galil
Vist
Ted Butler
HOP
Georse
Uici
Marie Porter
Drug Abuse Central
Sii
Sha
Texas
Dermot Pos Nn
Patrician Movent
Patrician Movement
Texas Criminal Justice Council
CIC
Alaint
Regional NEOC Meet Postponed Announcement
The local office of the Equal Opportunity Commission announced Thursday that a regional NEOC meeting scheduled for Tuesday and Friday at the Downton Holiday Inn has been postponed. The talks by two Washington ZOO representatives on procedures to eliminate job discrimination at firms working government were canceled.
MENTIONED IN THIS ARTICLE
The
Equal Umprovient Opportunity Can- Wiss Can
Washington Zoo
Hijacker on Flight Demands Jungle Kit and Escape
Dramatic report of a hijacking attempt aboard a jetliner. The assailant named Houston demanded a jungle survival kit, maps, a .35 Magnum pistol, money and parachutes, and threatened to bail out over the jungle toward Bo Bol a, Colombia. Grounded for repairs, crew restrained the scene as seven people fled the craft when the hijacker shouted a deadline and then fled via emergency exit.
MENTIONED IN THIS ARTICLE
Wiles
Herdain
Hill
Datlag Iron
Houston
Aloe
Will
Wurst
Bo- Bola
Columbia
Traniil
Mill
Action Line helps seniors seek housing and contact peers
An in house report notes readers seeking help to share a home and stay connected. It lists Senior Opportunity Services at Roseville Apartments 409 E Houston and Don Burk coordinator, plus Sonor Community Services 410 Barrera and 307 Marshall, and Marshall Street and Barrera Street Senior Centers.
MENTIONED IN THIS ARTICLE
Action Line
TLM
Nat Roseville Apartments
E. Houston
Sail Don Burk
Sonor Community Services
Tno
Barrera
Marshall
Marshall Street
Barrera Street
Printers To Be Feted In San Antonio Week
A prop plan signed by Mayor Gaul marks International Printers Week January 16 to 22 in San Antonio. Highlights include a Central Park Mall graphic arts display and a January 22 banquet at the Titton Palacio del Rio honoring five outstanding printing students from local high schools.
MENTIONED IN THIS ARTICLE
Weel
Gaul
Central Park Mall
San Antonio
Titton Palacio del Rio Hotel
Printing Week
Travis Seborn
Aradha
Antonio
The
Printing Assoc. of
Texas
Historic Seminar Slated by San Antonio groups
The second annual Historic Fruservation Seminar, sponsored by the San Antonio Conservation Society and the City of San Antonio, runs 9 a.m. to 4 p.m. January 28 at the old Jay Rist Candy Co. building in Nueva Plaza at La Villita. Chaired by Mrs. Brooks Martin, it targets business leaders and lawmakers to raise awareness of enabling legislation benefiting conservation profits. Notable speakers include Luis Sifuentes and Marvey Hardy, with panel moderator Charles Kilpatrick. Afternoon sessions feature Rep. Gonzalez and A. D. Moore Jr., with moderator Frank A. Reanack Jr. Morning panelists include Mrs. Carol Habernian and Al Nolzoi. afternoon panelists include Davis and Willian Oehise. Registration via SACS office. reservations limited to 159.
MENTIONED IN THIS ARTICLE
San Antonio Conservation Society
City of
San Antonio
Jay Rist Candy Co
Nueva Plaza
la Villita
Brooks Martin
Aller States
Luis Sifuentés
Marvey Hardy
Wills Charles O. Kilpatrick
The
San Antonio Express
Frank A. Reanack Jr
the Light
Carol Habernian
al Nolzoi
Alamo Area
SACS
SA Basta de la Villita
Wigmaker Ad Seeks Bald Man In Northern England
London wigmaker Gerry Rex posted a month long ad in northern England to find a bald man to demonstrate and sell wigs with a potential earnings of 315,600 a year. He said the lack of responses might mean bald men in the area are unusually shy.
MENTIONED IN THIS ARTICLE
London
UPI
Gerry Rex
England
Rex
San Antonio Light Subscription Rates and Office Details
The notice lists San Antonio Light subscription rates by carrier and by delivery type across Texas and other regions. It includes office address at 420-22 Broadway, San Antonio, and states Associated Press rights as the exclusive local news source.
MENTIONED IN THIS ARTICLE
San Antonio
Texas
Daail A
Comment on China trip describes society and economy
A spokesman from the American Friends Service Committee in San Antonio calls Mainland China a nation with common purpose and dedication after a one month visit. The speaker notes social and physical transformation, mass cooperation, limited personal privacy, and a struggling economy while touching on Nixon’s China visit and views on Taiwan and Indochina.
MENTIONED IN THIS ARTICLE
American Friends Service
Convittee
San Anionio
Mainland China
Russell Johnson
New England
American Friends Service Committee
Incamale Ward College
Johnson
Cina
China
Also Mentioned on This Page
Ad Man
Ray Trapt
Dallas
Irreeway Appeal
S.A. Solon
New School Fund
Dan Jockusch
Federation
Alana Heights
Tard
Rodriguez
Callie
Carl Jockuson
Macame i
Walter Richter
Lie
Congress
Mari Porter
John Gatti CL
Coris
Blair Reeves
Walter
Steen
Ullee
Livine
GMR
Sunda
Mexico
Central America
South America
Canada
Associated Press
Wall Oy
All AP News
Nigen
United States
Nixon
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