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This newspaper page contains 17 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Jan 12, 1913
Page
12
The Midland Model L is marketed as containing all known value from 1913 auto builders. A nationwide group of satisfied Midland owners backs the claim with testimonials. The ad notes Midland as a sturdy dependable, refined car at a moderate price, suitable for every condition.
Oil experts warn about 60 percent of motor troubles arising from faulty lubrication. Use a pure oil with proper viscosity and avoid acid treated oils. Choose the right lubricant for your car type and service schedule to reduce wear and deposits.
Road work in Louisiana shows a coral surfaced strip laid a year ago from ship ballast near Point a-la-Hache. The surface today is praised for quality and plans to bring coral from the Florida coast in larger quantities are under way. Coral is claimed to be superior to gravel.
Market conditions favor motorizing fire departments, ambulances, and police services. The shift from horse drawn to motorized apparatus spreads from large cities to smaller towns under 30,000 population. Old manufacturers are embracing motorization, with interest in using motor tractors to repurpose existing equipment.
Ford Motor Company issued a public denial from Detroit stating there have been no negotiations for sale of the company or any stock to Standard Oil. The notice notes newspapers and dealer letters spreading the rumor and emphasizes there is no foundation for it.
The Atlantic City Motocycle Club reports a 50 percent increase in membership over the past year, reflecting growing local interest in motorcycle riding and club activities.
Local auto dealers adopt a no old-car cash in trade policy to stop unsold stock. They will take in cars, sell them on the floor, and apply proceeds to new car purchases, ensuring profits only from new car sales and reducing losses from trading. The move follows market overproduction and aggressive trade-ins exhausting dealer margins.
Dealers face difficulty unloading large stock of used cars as demand swells but disposal remains a major challenge. The remedy proposed may help, yet the enormous accumulation continues to burden the industry.
A. L. Edgecomb of Portland, Maine recounts taking a passenger trip in an Apperson Jack Rabbit to Old Orchard Beach. The car bogged in shifting winter sand near Pine Point, the tide rising eight feet away, and after careful engine work a band clutch allowed a rescue and continued the voyage.
The electric car gains popularity in America as gasoline prices rise. The piece notes convenience for the American woman, avoiding crowded streetcars and delivery delays, and highlights strong fall and winter sales driving the electric vehicle trend.
The Lozier Company of San Antonio opened an office and sales room at 449 Main Avenue to distribute Lozier cars in the Southwest. The first arrivals include a $5000 model and a $3250 car, with an exhibition planned in about two weeks. Walter Nolte serves as president and C. F. Blumberg will be local manager, bringing extensive automotive experience.
The Packard Motor Car Company reports the largest day’s business of the midwinter season on December 31 1912 with sales orders totaling a quarter of a million dollars. November and December set volume records, dealers in fifteen cities averaged a 62 percent sales gain, and December truck sales reached 213 units valued at $800000 a world truck sales record.
European manufacturers shift tactics in Latin America, placing high class agents to promote better roads and civic pride rather than immediate car sales. Cobblestone streets persist in many cities, but asphalt is rising in capitals, helping later adoption as Spanish speaking markets respond to tailored business methods and local wealthier buyers.
A fragment discusses racial traits and notes that Latin races are more inbred than Anglo-Saxon, and remarks that the motor car's novelty will boost its popularity.
The article warns underinflation causes cracks in tire casings and advises inflating tires to a pressure equal to twenty times the tire cross section in inches. For a four inch diameter tire this means eighty pounds, and for a four point six inch tire ninety pounds, continuing accordingly.
G M Davis, advertising manager and Buffalo New York executive for Pierce Arrow Motor Car Company, resigns to pursue newspaper work.
The Jackson Automobile Company opens a San Antonio agency at 117 North Flores Street with Frank V. P. Ellsworth as local manager. A general sales and repair business for Jackson car owners will operate, with soon to be exhibited 1913 Jackson. Pay your poll tax.
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