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Food makers advertise product campaign to popularize quality canned foods
J io joins in observing quality canned foods during March in a nationwide ad drive. Manufacturers of canned items in glass and meat containers pool resources for a two month program spanning March with a kickoff in February. The effort, led by A. B. Dist of Eberling Dial Co., targets readers of sixty national titles and includes Dallas Fort Worth San Antonio and Houston as Texas anchors. The campaign promotes the Q symbol as a cue to quality over price and urges shoppers to seek canned foods of quality in tins or glass through store windows epapers and other outlets.
MENTIONED IN THIS ARTICLE
Run
J+ io
Mare
Dallas
Fort Worth
San Antonio
Houston
DIAL
A. B. Dist
Eberling Dial Company