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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Feb 07, 1915
Page
5
The Goodyear Tire & Rubber Co announces a February reduction on tires, citing policy of maintaining low profits to offer the best value. Demand rises with increased output, rubber supplies improve after embargo changes, and costs ease. the firm claims it can undersell rivals due to large production, new factory capacity, and worldwide rubber procurement.
In Los Angeles a new Studebaker plan places service stations around the corner from owners to save time and improve care. The program, supervised and stocked with parts, quickly proved successful with more than fifty stations in Los Angeles and expansions planned to New York, Detroit, Pittsburgh, Portland, and beyond.
Firestone tires helped Gary Cooper win a rough 5.982 mile hill and dirt road race at the San Diego Exposition on January 3. Cooper finished in 4 hours 40 minutes at an average 65.75 mph despite rugged hills and only seven of eighteen starters finishing.
U S goods will drive European reconstruction as demand for automobiles and other American products rises. Geerman Wallin, former Europe auto distributor, predicts a postwar boom in France Germany Britain and Spain with American cars and steel leading the recovery. He cites Studebaker success in Europe, wartime car use by the German Red Cross, and expectations of labor shortages favoring U S manufacturers in rebuilding efforts.
Goodyear Tire and Rubber Company reports 1914 as the most successful year in its history. Net income $8,097,000 with 7 percent dividend on preferred and 42 percent on common stock. Balance sheet shows assets of $11,039,000 and current liabilities $663,000. Notes payable totaling $2.0 million. Directors and officers reelected. President Sieberling cites stronger position and brighter prospects for 1910.
Franklin Company argues that large tires on light flexible cars best solve tire wear and reliability. The Syracuse firm notes overstocked tire equipment cost carmakers $130,000 extra last year, but owners saved far more per tire set by using larger tires.
G E Williams appointed foreign representative of Dodge Brothers plans a trip to Central and South America after the new year to develop export trade. He will spend two to three months surveying markets, noting American car makers’ push for moderate priced models and appealing streamlining to Tatlin buyers, with attention to pricing and production.
The Willys-Overland Company offers the Six in a streamlined body with long curves and full belted tonneau, priced under 1500 dollars. It features an electric self-starter, front and rear lights, a six volt single wire system, three speeds, a short turning radius, heavy springs, and a modern magneto ignition, plus a roomy seven passenger interior and robust rear axle design.
The article urges year-round use and proper maintenance of cars and batteries. It emphasizes charging storage batteries every two to three weeks during non-use, starting engines with electric cranks in cold weather, and overhauling stored vehicles in spring. It notes winter storage risks like gum buildup and corrosion, and promotes keeping cars in service for efficiency and safety.
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