Peplum Trend Spreads Across Street to Evening Wear
A new fashion note called peplum grows in popularity, gracing street frocks, evening dresses, and sportywear in both short and lengthened versions.
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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Feb 03, 1929
Page
5
A new fashion note called peplum grows in popularity, gracing street frocks, evening dresses, and sportywear in both short and lengthened versions.
A crowded display of toilet articles and cosmetics with prices for many brands from Arcadian Tooth Powder to Zante creams. The list includes soaps, powders, shaving creams, tooth pastes, and colognes with varied prices, centering on budget items and popular brands.
A dated passage emphasizes fixed policy and steadfast purpose from start to finish. The piece stresses cementing customer preference, valuing goodwill as the store's prized asset, and notes the business grows and appreciates with loyal support.
A local ad lists six metal electric lamp standards at $8.75, four wand lamps with metal bases at $4.25, twelve lamps in junior floor and bridge styles with shade valued $19.95 to $25 at $13.95, and light floor lamps with shade valued $32.95 at $22.95. The sale emphasizes attractive metal construction and bundled shade-included options.
Charming fabrics including pure silk and cotton crepe with soft subtle textures in many designs. Yard prices range from 45 cents to 2.25, featuring printed linens dotted Swiss Lorraine ginghams and balloon prints with playful motifs for children's wear and women’s ensembles.
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